Bored with those crunchy Tacos? Try new DigiTacos

Krutish Shah
Marketing Right Now
3 min readMar 23, 2022
  • Metaverse and NFT you surely have heard about these two things somewhere or from someone so The metaverse is a concept that describes a collection of shared, immersive digital spaces that individuals may move between and access via virtual reality, augmented reality, or computer screens.
  • So now let’s Understand NFT (Non-fungible tokens), which have gained a lot of traction this year, is a sort of digital asset that is stored on a blockchain, which is a distributed ledger of transactions.

In March, Taco Bell auctioned 25 NFT GIFs on NFT marketplace Rarible to raise brand awareness. A collection of GIFs and pictures based on the chain’s spicy, crunchy food were recently commissioned, Tacobell named these tacos as “Ever-Crunching Tacos,” “Gimme That,” “‘Tato Dimensions,” “Transformative Taco,” and “Swivel, Taco”. The Verge claims that the 25 tokens it placed up for sale were sold in less than half an hour. The good news is that this wasn’t just for the money. “100% of the earnings collected from this sale will be donated to Taco Bell Foundation, Inc. to enable youth to identify and follow their career and educational pathways,” according to Taco Bell’s Rarible listing.

The Metaverse Is Evolving

Several major brands have recently introduced their own NFT-based digital collectibles. My personal perspective on this is very positive, as entertainment is an important part of everyone’s life, and in the metaverse, you can do all those things that are beyond your expectations, such as being in space at the same time as going on vacation to Hawaii, or ordering food from a digital restaurant and having it delivered to you without having to use a mobile app or interrupting your entertainment. In December 2021, New York’s Republic Realm spent a record-breaking $4.3 million on metaverse real estate via The Sandbox; just a month earlier, Canada’s Tokens.com spent $2.4 million on Decentraland, another metaverse platform. This shows that people are adopting these new technologies and started implementing them in their businesses.

The future is Meta

In recent years, getting entertainment from the television, laptop, radio, and video games has changed; now you can get entertainment on the go with your mobile and smart devices. Going beyond these technologies is Metaverse, which allows you to sense your physical presence in digital space. As a result, brands are developing a strategy for surviving in the web 3.0 era. SoftBank said in late November 2021 that it would invest $150 million in a South Korean metaverse platform, while Intel announced a few days ago that it would spend $20 billion on two factories in Ohio. The week before, Take-Two revealed it would pay $13 billion for Farmville originator Zynga, and the year after witnessed a record $117 billion in-game acquisitions.

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