Fenty: The God of Cosmetics and now Fashion, too apparently

Christian Pemberton
Marketing Right Now
3 min readNov 11, 2019

Rihanna. Oh, Rihanna. What a Queen, nay GODDESS. She is probably sitting on her throne of money and admirers…right now…as I type.

On September 18th, 2017 Rihanna ‘cracked the sky’ and blessed us all with 40, yes I said 40 shades of foundations upon the debut of her makeup line Fenty Beauty. With average foundation lines ranging from 10 to 15 shades, Rihanna’s 40 shade line, busted bubbles, balloons, and sea rafts.

With two years of unprecedented success, Fenty beauty took off and mended the hearts of former Tarte fans. Each new product, including the Stunna Lip Paint, Dirty Thirty High Lighters, and Body Lava, literally turned the beauty community on it’s rear end.

Don’t take it from me, view this article, written during all the excitement.

In 2019, the Rihanna let us know that she was still on a mission. On May 29th at the debut of the Fenty Fashion House, hearts fell in love…bank accounts were emptied.

Here she used her platform to tackle the social issue of ageism through the hire, of the infamous model Jo-Anni Johnson.

Soon after the luxury fashion house gained attention, in September of 2019, Rihanna went on to release Savage X Fenty, a lingerie line. Why? Because Rihanna apparently, has supernatural capabilities.

Overall, the Fenty, the conglomerate is worth 600 million dollars. This does not include recent calculations of the brands outside expansions, either.

Take a looksie at those projected numbers…

Everyone, take a moment to bow down to the Expansion Goddess, Rihanna Fenty.

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