GRAPHIC NEWSPLUS AS A TOOL OF MAINTAINING CUSTOMER TRUST

Daily Graphic is the leading newspaper publication in Ghana. Since 1950, the brand has maintained a standard of providing accurate and credible information to the general public. Daily Graphic has been solid in its reportage and has become the first resort when it comes to providing accurate, credible, and authentic information in Ghana.

Over the years, Daily Graphic has made sure that customers get hold of the newspaper as early as 6:00 am in Accra the capital town of Ghana. The other regions are expected to receive their copies between the hours of 7 am-10 am. This has been the standard since its inception until social media evolved the Ghanaian society. Social made brought a lot of changes to journalism in Ghana and made information access very affordable to the Ghanaian community, however, credible information remained an issue to the Ghanaian society. Daily Graphic had a good plan to still be there for its customer and provide accurate, credible, and authentic information, the company created the Graphic Newsplus app to provide the same content as the newspaper but in a much more convenient way. Graphic Newsplus app made it possible for customers to access news as early as 4 am, customers could also archive news, make references, save news content, and above get notified on breaking news. This brought relief to customers as they no longer had to worry about accessing accurate , credible and authentic news anymore.