Gucci jumps Feet-First into AR-technology

Gucci jumped into AR feet-first with a new app that lets you try on shoes from their signature Ace line-up by superimposing AR models of the expensive kicks over your feet, so you can see how you look flexin a pair of Gucci’s Ace GG terry cloth sneakers, which — by the way — cost $650.

One of the main reasons retail brands have invested in AR technology is to help customers make better and more informed product decisions. The advantage of using AR for shopping is that it lets you visualize products in real life vs. trying to guess how they’ll look based on a simple 2D photo.

In order to bring Gucci’s Ace line up to life in AR, the Italian company turned to the AR e-commerce talent over at Wannaby, a tech company focused on using AR technology to change the way we shop.

The app lets you try on 19 different AR shoes from Gucci’s Ace line-up. To change shoes, all you have to do is swipe left or right. In just seconds shoes will appear over your feet.

Since social media is a big part of the Gucci AR experience, you’re able to share your AR images with your friends and family on Facebook, Instagram, Twitter, or any other social media you use. The app isn’t 100% perfect. The AR image can be a little off at times, but it’s an overall solid experience.

Gucci is well aware of the benefits AR technology could bring to the average consumer shopping experience. Let’s be honest, their shoes, clothing — pretty much everything in their catalog is well out of the acceptable price range of many, many consumers, but that shouldn’t stop any of us from being able to fantasize a little — and AR can make that fantasy feel a little real.