Just Do It
“The road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure.” -Nike
Nike is one of my favorite brands. Particularly because they have a way of spreading inspiration and motivation like no other brand. They promote self-worth and how failure only makes you better. They encourage people to JUST DO IT.
Nike does an exceptional job with their marketing. Nike has always embraced technology and created one of the first fitness tracking gadgets with the Nike+ sensor in 2006.
In this article above it explains how Nike acquired Celect, a digital analytics company. Nike is looking to improve their strategies, and the way to start is by using machines to collect accurate data for you, known as AI.
As said in the article, Nike keeps buying more and more analytics companies, in order to help them with future growth.
Nike now uses Artificial Intelligence/AI in order to gain more exact data to help them be able to create fitness wear that its customers are going to want.
For example, Nike recently started allowing its customers to be able to create and design their own sneakers in store. This provided Nike with a huge amount of useful data that machine learning algorithms can use to design future products and deliver personalized recommendations and marketing messages. -concured.com
In this exceptional advertisement by Nike, it is shown how Nike can give sizing on their app, by just a simple scan.
Nike says the sizing predictions are given through AI and it will keep becoming more accurate the more people use this.
As clearly shown here, Nike clearly does an exceptional job using AI. They have amazing values which is one reason why I love them, but also because they will do anything to make their customers shopping experience easy, fun and fast. By using AI Nike will be able to keep improving and making things better for their customers.
