Man City Football Club — AR-Experience
A call to Action to other Football teams
Manchester City football club is among the few clubs using augmented reality to serve its supporters to experience matchday at the Etihad Stadium like never before.
In collaboration with Jaunt Inc., the Club has launched a new digital fan experience that uses innovative VR technology to bring Blues closer to the action.
Fans will receive exclusive access to the players’ changing room and a first-hand look as the team arrive on the Blue Carpet, as part of an authentic, behind-the-scenes view of the matchday atmosphere in the Etihad.
“There’s nothing that compares with attending a match at the Etihad Stadium, but the emergence of 360 video and virtual reality has allowed us to capture some of that atmosphere and excitement in ways that weren’t possible in the past,” he said.
Fan base continues to grow, both within the UK and globally, we want all of our fans to get a taste for what it’s like to be at the Etihad Stadium — from cheering in the stands and watching players line up in the tunnel to welcoming the team off the bus and standing by-side with the stewards ensuring the crowd’s safety.
Personally, I feel Manchester City’s VR technology has improved the team’s brand loyalty, especially in this covid era. Looking at Man city’s growth rate across the world, it is only prudent that the team embarks on more technology experience like this to grow the brand. Fortunately, this VR experience can also be enjoyed on Facebook and YouTube, for those without a VR device.
The VR experience is best viewed via the Jaunt VR App within the Sky section, and is also available across a range of VR platforms, including PlayStation VR, iOS, Android, Gear VR, Google Daydream, Oculus Rift, HTC Vive and major desktop browsers.
With technology becoming integral to how people watch and engage in sport, this is just one example of the industry raising the bar on fan experiences.
In terms of revenue generation, Man City can be looking at ways and means to add subscription packages to their VR platform by providing exclusive content for fans and supporters. Man city can also add a virtual store where supporters can buy jerseys, season tickets among other souvenirs through virtual technology like VR.
The team has been very competitive for the past five seasons in both domestic and international competitions. Over those years, Man City has won three major trophies. With this impressive performance, floating football lovers tern to join good teams like Man City. Indeed, the team has seen significant growth in its fan base across all platforms especially on social media.
With technology becoming integral to how supporters watch and engage in sport, this is just one example of the industry raising the bar on fan experiences.
