OXO — The Price Is Right!

OXO is a brand that produces and sells kitchens and home goods that are sleek, utilitarian, and reliable. I recently moved into a new apartment in Manhattan with my husband. Coming from the suburbs I am definitely not used to the smaller space and limited storage room. When buying items to organize my kitchen I really wanted to buy products that would both look sleek and utilize the small amount of space I had.

The recent organizational trends on TikTok have inspired me, and I know that I would love my kitchen cabinets to look uniform and organized. When doing my research, OXO’s pop containers came highly recommended, despite their steep price point. I could find very similar products (some might call them knock-offs), but they didn’t come with the promise that OXO gives.

OXO’s value proposition is “providing innovative consumer products that make everyday living easier.”

The actual item is quite simple, consisting of just a clear hard plastic container with a top that pops on and off through a suction mechanism. You are able to store all types of ingredients and produce — both wet and dry. The product is designed ergonomically with ease of use in a minute.

1 OXO pop container sells for $10.99, while a similar no-brand product can be found for just $0.34.

OXO has convinced me to buy their products with their fabulous marketing consisting of convincing advertisements recording real people demonstrating how to use the product. Additionally, OXO has great reviews online and people rave about their customer service. Finally, after trying a few of their products, I saw firsthand how OXO delivers on their promise of providing innovative products that make my life easier. As their tagline says: “We’re here to make it better.”

Now, my entire kitchen can attest to the OXO best.