Sephora lets you try virtual makeup at home with AR
Sephora, a French multinational personal care and beauty product chain, provides another innovative example of AR for shopping applications. Their mobile applications include “virtual artists”, which use facial recognition technology to let shoppers experience cosmetics. Users only need to scan their faces with the app, and they can start trying on cosmetics in various shades. They can also easily buy anything they like directly in the app.
Customers only need to download the free “Sephora Virtual Artist” app; the built-in “AR Magic Mirror” can capture their facial features, click on various cosmetics, eye shadows, lipsticks, etc., on the phone screen. The camera will be able to stream these cosmetics through the “video stream” “Smearing” on the exact position of the face; customers can observe the dynamic effect of applying makeup from different angles by turning their heads. The app also offers “virtual tutorials” that show you how to contour, apply highlighter, and create winged eyeliner. It overlays the tutorial on your face. The tutorials, however, are really cool. It’s infinitely preferable to see where to apply a highlighter on your own face than to guess after watching a YouTube video， an experiencer said.
The 3D AR makeup mirror is a major technological breakthrough that makes it easy for customers to try makeup in the store. Not only does it ultimately save customers the trouble of trying makeup, but it also helps Sephora save the cost of preparing samples and makeup tools. The overseas managing director of Sephora’s digital department said that the application uses first-class technology and will genuinely change the shopping experience of Sephora’s customers.
Aarabi said that the beauty industry might become more and more personalized in the next few years. “If you walk into Sephora in five or ten years, every aspect of your experience, from the things you see to the products you recommend, will be customized according to your face shape, your sales history and your preferences. “ Aarabi said. “This kind of personalization makes the life of shoppers easier. But it’s also better for beauty brands because they can make sure that their products are relevant to each shopper at a personalized level. To increase the conversion rate.”
The existence of AR increases user participation and interactivity and provides a richer user experience. It also increases the perceived value of the product and brand. The AR campaign also conveyed the innovation and responsiveness of forward-thinking brands. AR is mobile and personal, so it is suitable for the fast-growing smartphone market.
