The Important 5
In this amazing article above it explains Always-On Marketing, and how important it is to understand it.
If I were pitching a new client to my agency, and I had to give over the 5 most important things I would want them to know in an Always-On, always changing 24/7 world it would go like this:
- The first and most important thing I would say would be to be aware of your surroundings. In a world that is constantly changing it is vital to be aware of the newest and best things, in order to keep the consumers interested and coming back for more.
- The second thing I would say would be to STAND OUT!
Standing out is one of the most crucial things to do in a world that keeps on changing. The fact that so many companies are doing the same thing and constantly trying to outdo the next is the reason a company must stand out if they want to stay afloat. Blending in amongst other companies will not take a company far and therefore a company needs something different that drives customers to come back for more.
3. Do your research.
In such a fast paced world, research is critical. A marketer cannot assume anything, they must do research and then decide where to go from there. For example, if a department store was deciding where they want to advertise and what type of campaign to run, they would not just guess what their customers would like. They would dig into files and statistics and see what was succesful for them and for other stores like them. As marketers we must know how and when to do things, and to never assume anything, because that may cause tremendous money loss.
4. Marketing is not only about thinking about how to sell, it’s about communication, distribution and strategy.
Sometimes as marketers we can get so caught up in how to sell, we lose sight of other important things. If we realize how to strategize and communicate well with our customers, than the act of customers purchasing will become automatic.
5. Lastly, social media is vital.
In these articles it describes why social media is so important in todays world. It just keeps growing and its an amazing way to showcase your business.
