UAE Developer Using AR to Lure Customers from Mumbai
In 2015, I worked as a marketing freelancer for Danube Properties in Mumbai. Danube is a Real Estate developer in UAE interested in selling his properties to customers in Mumbai. In those days, the prices of posh properties in Dubai were far lower than moderate properties in suburban Mumbai. Still, the problem for Danube was that customers wouldn’t buy high-value assets without seeing and feeling them personally. Going to Dubai is expensive, tedious, and requires a visa. Therefore, customers couldn’t see and feel the property, so the deals weren’t getting through.
The technology advancement in AR has come as a boom for real estate developers such as the Danube. Augmented Reality and Virtual Reality are playing a progressive role in modernizing the marketing and sales landscape of the real estate industry.
Traditionally, potential buyers had to visit homes and spaces, making the entire process very lengthy and often tedious. But with the arrival of AR technologies, the sales and marketing landscape of the real estate industry has been transformed. AR applications have simplified and improved the traditional home renting, buying, and selling processes.
Virtual Tours
AR technology in real estate enables prospective buyers to visit multiple properties from anywhere, at any time, using their gadgets or an AR headset. Augmented Reality Home Tours offer ease and convenience for both buyers and agents by saving the time, effort and money otherwise spent on physically visiting properties.
Interactive tours allow users to interact and get more involved in the virtual reality home tour. Users can choose where to move around, interacting with elements using specific hotspots in their field of view.
Virtual Staging
Virtual staging involves creating an interior design for vacant spaces using graphic editors, allowing clients to visualize the property. Realtors use AR technology to stage homes and create realistic images of properties up for sale. This cuts down costs associated with traditional staging and offers customization opportunities to match the clients’ approach.
Benefits of adoption of AR in real estate
Cost-effectiveness. Real estate AR eliminates substantial traditional marketing costs, such as staging a property, thereby offering a better ROI to the agents and sellers. It also cuts down on traveling expenses for prospective buyers.
Wider geographical reach. Prospective buyers can now view properties virtually, from anywhere in the world. With the help of AR, neither buyers nor real estate professionals have to restrict their reach to local markets.
Save time & resources. Agents no longer need to schedule visits or stage properties for marketing purposes. They can virtually deal in rural and remote properties from the comfort of their home or office. Similarly, buyers can save traveling time and effort.
Quicker deal turnouts. Virtual reality home tours and staging enable prospective buyers to get a feel of the property. The decision-making process is simplified. Consequently, agents see quicker property transactions and reduced sale cycle time.
Competitive advantage. Adopting advanced technology offers a unique differentiating factor to the Real Estate Company and agent. It provides a competitive advantage by highlighting one’s profile over others in the same industry.
What good has AR adoption done for Danube properties?
Customer engagement: AR has enabled Danube properties to engage its potential customers better.
Increase Sale: AR has led to an increase in the sale of properties to overseas customers as the primary barrier related to personally visiting the property is eliminated at the first stage. It is now seeing two times better conversion than before using AR.
Faster turnaround: Via AR, customers can visit the property from the place, and time of their choosing, so now the developers don’t have to wait for the weekends.
Brand building: More and more customers are willing to take the immersive AR experience of Danube properties in Dubai from Mumbai. This has led to an increase in brand awareness and the reputation of Danube’s properties exponentially.
