Apr 1, 2022
Why Are You Failing at Social Media?
As people use social recreationally and for business, these are the reasons you’re failing
Lack of Consistency
Whether you’re writing or conducting social media campaign creation, one of the most important elements is the ability to be consistent within your social media campaigns.
Whether that’s responding to people, distributing content or responding to engagement, the consistency of social media output is important for your analytics to compound.
For each section of your social media pages, from followers to engagement, with consistency, these are the elements that will grow and continue to compound — which is beneficial for your pages.
Not Omnichannel
When you’re promoting your content or creating original content for social media, having an omnichannel can be a huge benefit, especially compared to those who are just operating on a singular channel.
As well, when you’re promoting yourself across the different channels, this not only enables you to grow across the different platforms, but it enables further engagement which will recommend your pages to other people who might not be yet known to your content.
To conclude each element being toward you having to go omnichannel, the psychological methodology towards understanding who the content piece is from is based on the 7 rules of recognition.
Too Promotional
One of the most popular reasons why people aren’t succeeding on social media is that they’re being too promotional.
To avoid being too promotional, one of the methods you can use is the 80/20 rule which enables balance. In this instance, only posting promotional items 20 percent of the time, with the rest of your content should be purely beneficial to the end-user.
For each post you post which is self-promotional, you should post 3–4 posts that aren’t. Although, of course, in an indirect way you are still promoting yourself.
For instance, when you are needing to repurpose your content, you can use information from a written piece, for example, this can be used across social media channels — which will indirectly promote the blog piece, whilst being strategic.
No Use of Data
Although within your content, you can see some insights within your social platforms, ensuring that you set up your tracking within Google Analytics is crucial for future successful social media campaigns.
If you’re promoting your website on social media, it makes it even more important to use features such as the UTM links to be able to link externally to your website or product/service information. This is whilst at the same time being able to collect the data information to utilise this for further campaigns.
To be able to gain these links, you can use the UTM Builder to specify the different elements to be placed within the UTM links which are to be placed around your social media posts — whilst integrating this data with the social channel data.
This means, that across your direct social media metrics, google analytics and any other 3rd party tools which you use, the usage of these insights into what you have done in the past and the results you got out of it will help you plan for the future — resulting in better results which is beneficial all around.
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Hopefully, this article helped you, or you have learned something new, thanks for reading!
