An Overview video for Oracle Bluekai
About BlueKai’s Industry Leading Data Management Platform
BlueKai’s Data Management Platform (DMP) centrally organizes a company’s customer and audience data in the cloud to help implement personalized marketing campaigns across all channels, and deliver better results and higher ROI. It is the world’s largest 3rd party data marketplace to augment a customer’s proprietary data with actionable information on more than 700 million profiles.
“I would like a look, feel and tone that I can use in other videos for Bluekai, something that has a theme and style to it, but is flexible enough to be used for videos detailing the use cases for our products.”
-Cory Trefiletti, Senior Vice President of Marketing for Bluekai Oracle
Who are the users
Target users are marketers and publishers who offer multiple points of contact with their target audience. These are represented by anyone marketer who has a website, a CRM program or any digital presence at all and is interested in finding ways to create efficiencies in their marketing programs while also driving increased performance in those same efforts.
The Narrative — Beginning
Today Bluekai is changing our approach to result driven marketing. But this is not how it always was, so we start from the beginning much before Bluekai when things were less precise in the world of marketing. We also had to keep in mind that the script and the final video would be shown to a large number of first time users who should be able to understand and not be driven away by a false notion of complexity.
Big Data
To understand what Bluekai does we start with “big data” and what it can do for marketing today and how it is helping marketers and publishers today to know its audience.
Introducing Bluekai
Introducing the worlds only complete enterprise data activation solution for intelligent marketing. From here we go through all of Bluekai features and how it helps todays marketers in getting more relevant leads and buyers for their products and services.
Why an overview video?
For Bluekai we made an overview video because we wanted to show both the brand, why it is the best and showcase their service features without cutting short on either.
Call to action
Visit Bluekai to know how to use what you know to power what you do. We end the video with a call to action to visit their website www.bluekai.com.
“The interaction with the team was good though there were some difficulties that were created because of the knowledge of our business. The final video though was very good.”
-Cory Trefiletti, Senior Vice President of Marketing for Bluekai Oracle
Outcome
Bluekai has since been acquired by Oracle and is now part of the Oracle marketing cloud.
Final Video
