Should a Photographer Blog?
A simple question, yet we get stumped thinking about it. I've been asked this multiple times through Facebook, Twitter and via email. What are the true benefits for blogging as a photographer. Instead of being overwhelmed by this question, let me dig deeper using a definition.
What is a blog?
The famous post from Problogger, Darren Rowse states “ a blog is a type of website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom.” I’d like to break that definition down even further; A story with no end.
That’s the true definition of a blog. See YouTube channels, Facebook statuses and Twitter feeds are blogs. How so? They tell a story whether it’s every minute of the day or once a week. Each account or “platform” (according to Michael Hyatt) have their way of telling a story that never comes to a close. That leaves us with a few very important question.
Should you create a blog?
Yes, the world is changing. Everyone is becoming a media company (according to Gary Vee). Those who want to survive in this industry need to adapt with each advantage they can get.
Why should a photographer use these platforms?
The more content you post the greater your story becomes. Each post will tell little pieces of information to your audience. Developing a full story that readers, supports and fans will be hooked on. You’ll find more clients, build relationships and earn more revenue. Individuals will aspire to be like you, be influenced by you and it will all help you grow your photography business.
Over 46% of web users look towards social media when making purchases. (according to this Infographic) Making your endless story a little bit more valuable.
How can a photographer use these platforms?
It’s extremely simple. Use your photography as the content that fills up your never ending story. Each photo you produce has a purpose. Granted you choose the photos you’d like others to view. You can use those photos on any social media account and/or blog.
For example, Instagram is huge for professional photographers. They continue to push their work, show behind the scene photographs and use it to find greater opportunities.
The bottom line is…
You’re a content creator, a.k.a blogger. Be proud of the work you accomplish and let it speak for itself. More important showcase your photography to the world.
Conclusion: Use photography to tell your endless story.
Ultimately it’s up to you to see the value in blogging as a photographer. I've been blogging as a photographer for years, adding each of my photo shoots to my personal blog. It’s been useful and brought more “cold calls” to my attention than I thought it would.
Wouldn't you want people contacting you for you’re photography services, instead of the other way around? Just do it. If you enjoyed this article recommend and/or share it.