Marketing Zen

Randye S Spina, MBA

Direct Mail Marketing is Here to Stay

Did it ever really go away?

3 min readMar 5, 2024

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Direct Mail Marketing is Here to Stay

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Randye S Spina, MBA

Five Ways Nonprofit Boards Can Support the Marketing Function

They’re easily integrated into daily operations

3 min readOct 16, 2023

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Five Ways Nonprofit Boards Can Support the Marketing Function

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Randye S Spina, MBA

This Giving Tuesday, Here Are Six Ways You Can Show Your Radical Generosity

This Giving Tuesday, Here Are Six Ways You Can Show Your Radical Generosity

3 min readNov 30, 2021

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This Giving Tuesday, Here Are Six Ways You Can Show Your Radical Generosity

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Randye S Spina, MBA

Marketing Best Practices For B Corps

7 Tips To Integrate B Corp Worker Impact Into Your Marketing

4 min readNov 10, 2021

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Marketing Best Practices For B Corps

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Randye S Spina, MBA

Diversity, Equity, and Inclusion Have Influenced my Business Decision-making for Decades

I’m glad the rest of the world caught up

3 min readOct 27, 2021

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Diversity, Equity, and Inclusion Have Influenced my Business Decision-making for Decades

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Randye S Spina, MBA

Love thy Customer

Great retention strategies are the key to a profitable business

5 min readJul 5, 2021

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Love thy Customer

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Randye S Spina, MBA

A No-Cost, 11-Point DIY Public Relations Toolkit for Startups, Small Businesses, and Nonprofits

Get the notoriety you deserve

6 min readJun 26, 2021

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A No-Cost, 11-Point DIY Public Relations Toolkit for Startups, Small Businesses, and Nonprofits

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Randye S Spina, MBA

Google’s Newest Move is Surprising Everyone

But it isn’t totally unexpected

2 min readJun 26, 2021

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Google’s Newest Move is Surprising Everyone

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Randye S Spina, MBA

Increase Conversions and Earn Trust With These Easy Website Hacks

15 seconds is all you have

3 min readJun 15, 2021

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Increase Conversions and Earn Trust With These Easy Website Hacks

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Randye S Spina, MBA

MktgZen 2nd Quarter Stories

We’re halfway through the year — already

2 min readJun 3, 2021

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MktgZen 2nd Quarter Stories

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This publication is where I share my small business and nonprofit marketing passion and expertise gained from my years at the helm of my consulting agency working with clients nationwide in industries as varied as Aviation to Yoga.
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Randye S Spina, MBA
Non-fiction author, marketer, agency owner, award-winning professor, nonprofit board member. Hopelessly interested in everything https://linktr.ee/randyesspina
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