Show your employees, clients, and prospects the love they crave. How? By implementing these easy, inexpensive Customer Service strategies.
It all begins with training. Once your business has customer-facing employees of any kind, Customer Service training must become part of your marketing strategy.
Why? Because front line employees can have a greater impact on brand perception than any other factor and can kill even the best marketing intentions on contact. Literally.
If hearing “You’re all set,” or “Here you go,” irritates you too, then you know what I mean. In no way do they replace a “Thank you.”
Public Relations is a powerful marketing tool.
Strategically, publicity benefits help establish your thought leadership, launch a new business, and gain exposure to a wider audience.
Did you know that getting editorial coverage is perceived as more credible than advertising? And, that editors are always looking for content?
Public Relations is cost-effective and sometimes can be free; all it takes is your time and patience getting your message across to the right editor.
A professional publicist has the media contacts and skills to assist you should you need a more comprehensive public relations plan. …
Now open in New York City’s Chelsea neighborhood is the world’s first Google store.
Yes! Leave it to Google to go all Blue Ocean Strategy and open a physical store when everyone else is shuttering their retail locations.
“It’s a unique decision for Google because, unlike Apple, the company doesn’t make most of its money from hardware products. More than 80% of Alphabet’s revenue comes from digital ads, generating $147 billion last year. …
It’s been said that within the first two seconds of a person meeting you, their initial impression is whether they trust you or not. The same goes for your website visitors.
A recent survey done by Crazyegg.com found that
15 seconds is all the time you have to capture a prospect’s attention and keep them on your website
In both business and consumer marketing, it is imperative to establish trust and to convey it quickly.
Just the other day, I clicked on a site that I found from a search. The site’s copyright date was three years ago, and one…
Six months into 2021 and, here in the US, we finally see the light at the end of the Pandemic tunnel. People are emerging from their caves, and almost all of the 50 states have fully re-opened.
What are you looking forward to?
I’ve been enjoying live arts events and time with friends having dinner at one of my favorite restaurants that survived the pandemic by pivoting. They turned a portion of their parking lot into an outdoor dining experience. Here’s a photo I took of how they handled it. Smart, right?
Jerry Seinfeld’s joke said it best “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”
So, why does this fear still exist given our outspoken, put it all out there society? It seems people are afraid to be judged. …
Certified B Corps are companies that have been certified by one of three independent organizations: B Lab (United States), Social Enterprise Alliance (SEAS), or the International Living Future Institute.
According to B Lab’s website, its mission is:
To transform the global economy to benefit all people, communities, and the planet.
B Lab is a global organization with a mission to build sustainable practices that harness the power of business to help address society’s greatest challenges.
In 2006 a group of entrepreneurs gathered at the University of California-Berkeley’s Haas School of Business with one goal: To create innovative company structures that…
I’m an avid online consumer, and also a marketing professional so I’m always hyper-aware of the marketing that’s directed at me.
Because of an allergy to chemicals used in most major drugstore brand shampoos and other lotions and potions for eyes and face, I’ve had to switch products. The allergist told me, “That’s why bottles of shampoo can sit on a shelf for months and months — they’re filled with formaldehyde and other preservatives.”
They’re filled with WHAT?!?!
That was last year and I’m still learning what my triggers are, but it’s next to impossible to figure this out because…
The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses.
Virtual Reality is especially useful when used for employee training. It provides an engaging, fun way to train employees in a variety of industries.
Now with more affordable options available, what does this mean for small business owners?
According to a Harvard Business Review article, studies have shown that VR training can be more effective than traditional in-person training…
As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. Small businesses are always looking for ways to improve efficiency and increase revenue streams at the lowest possible cost; thus, their ability to adapt quickly is imperative for survival.
I chose these two trends based on the answers to a question I asked of a group of my colleagues. …
Breathe…and get into the Marketing Mindset