15 Best + Free Digital Marketing Certifications [2020] [UPDATED]
1. Learn Digital Marketing from Google (Digital Garage)
Google is one of the incredible platforms that can help you learn digital marketing with real-world examples. It provides you with a variety of digital marketing courses, all of which are designed keeping end-user requirements in mind. For instance, if you are a beginner to digital marketing, then you can begin with the fundamental concepts of digital marketing that will help you build basic knowledge for the field. After completing the basics, you can move on to advanced concepts to expand your skills in various marketing fields, such as social media marketing, PPC, content marketing, and many more. Moreover, Google also provides a professional certificate of completion after clearing the certification exams. For Product Managers out there, do have a look at some of the best Product Management Certification.
Key USPs –
– Discover a wide range of digital marketing courses that are designed to help you grow your business or jump-start your career
– Learn how to run your business online successfully while attracting valuable and new customers to your site
– Be able to advertise your business online successfully with online advertisement and social media campaign
– Flexibility to study from your home ground with access to the course content on any device at any time
– Most of the paths are absolutely free to enroll without involving any hidden costs and charges
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
2. Free Digital Marketing Courses and Tutorials (Udemy)
Udemy is another valuable platform that offers multiple digital marketing courses and tutorials to help individuals get equipped with the latest trends and technologies in the field. These courses are created by some of the best instructors of Udemy, who has been working in the industry for more than 15 years. During the course, they will help you resolve your queries related to course content. Amongst the list, some of the top-rated courses are The Complete Digital Marketing Course, Digital Marketing Masterclass, Digital Marketing Associate certification course, and many more. Upon successful completion of each session, you will get a certificate of completion from Udemy. You may also be interested in checking out the Best Digital Marketing Courses Online.
Key USPs –
– Learn from a wide variety of courses and tutorials that will equip you with the latest topics of digital marketing
– Get access to free digital marketing lessons, which include what messenger marketing is, checking speed and mobile-friendliness, how to create your academy for Ads account, and many more
– Cover a variety of topics during the courses, such as social media marketing, PPC, influencer marketing, running an online Ad campaign, etc.
– Gain various skills with the curriculum, such as marketing management, internet marketing, Google Ads, advertising strategy, entrepreneurship fundamentals, and many more
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
3. Free Digital Marketing Certification (LinkedIn Learning — Lynda)
While you may choose any of the digital marketing certifications from reputed organisations, this course is ideally meant for those who want to learn from the practical experience of practitioners over the years. A dedicated learning path has been created which includes courses around SEO, Google Analytics, Content Marketing, Lead Generation, Growth Hacking and much more. Being available on LinkedIn Learning (Lynda.com) means that the entire content is free to consume for 1 month, practically making the course free for you. You may want to check out some of the best Social Media Courses online.
Duration: 14 hours
You can Sign up Here
4. Digital Marketing Courses (Coursera)
Individuals who are interested in learning digital marketing from well-reputed universities and institutions can take help from this list of courses offered by Coursera. All the courses and tutorials on the list are created by top-rated universities around the world, such as The University of Illinois at Urbana-Champaign, University of California, National Research University Higher School of Economics, and many more. Besides, if you are interested in earning a degree or diploma in digital marketing, then Coursera offers specific programs for that. After successful completion of each course, you will also receive a professional certificate of completion from the respected university.
Key USPs –
– Choose from a wide variety of digital marketing courses, such as Social Media Marketing, Search Engine Optimization, Strategy of Content Marketing, and much more
– Learn from some of the best instructors in the world who are working with international universities and institutions
– Learn about the latest and trending digital marketing strategies that will help you understand how to make your products trending and gain high traffic on your business site
– Be a part of a specialization program, which includes multiple courses to help you learn and understand every aspect of digital marketing
– Get unceasing support from a team of experts to help you with your queries
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
5. Digital Marketing Strategies (Kellogg School of Management)
This Executive Education program by the Kellog School of Management is meant specifically for managers and other professionals who want to hone their skills in the digital marketing domain while leading marketing teams and growing in their organization. Among other things, you will learn how to attract and influence customers, understand the expectations and requirements of customers, and optimize your business tactics accordingly.
Key USPs-
– Learn all about the customer journey and content strategy
– Understand how to engage in brand storytelling in a digital world
– Comes with industry examples of companies like AT&T, FedEx and Google
– Get taught by globally renowned industry experts and trainers
– Put the theoretical classes to practice by working in a marketing transformation challenge.
– Earn a verified certificate at the completion of program
Duration: 2 months, 4 to 6 hours per week
Rating: 4.7 out of 5
You can Sign up Here
Review: This program has changed and evolved my perspectives about Digital Marketing. I learned that it goes beyond creating or managing content, ads or campaigns through digital and social channels. The best part of the program is when it integrated the knowledge about modern digital marketing with the trends in automation and technology. This will definitely ignite the curiosity to identify what and how our current practices can be enhanced, optimized and become innovative. — Ahmed Al Madi, Operations Development Manager
6. Free Marketing Courses (edX)
If you want to learn marketing for free, then this list of courses offered by edX might be the right choice for you. It includes multiple courses and lessons that will help you build a solid understanding of marketing, such as strategic social media, marketing innovative products and services, marketing digital: content and community manager, and many more. What’s another great thing about these courses is that all of them are offered by top-rated universities around the globe, such as the University of Columbia, the University of Berkeley, UBC, etc. During the course, you will get the opportunity to communicate with your instructor to resolve your queries related to the class. You may also be interested in checking out Best Google Adwords Courses.
Key USPs –
– Learn all about digital marketing, social media marketing, marketing analytics, as well as enroll yourself in advanced programs that are designed to get you on a path to a new career in the digital marketing field
– Gain essential knowledge related to the social media marketing field, such as how to run a social media campaign, gaining followers and likes on a specific post, how to utilize Facebook marketing, etc.
– Learn about market management in hospitality and tourism, fundamentals of market structure, content and community management, market segmentation analysis, and much more
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
7. Digital Marketing Courses from Facebook (Facebook Blueprint)
Facebook Blueprint is another excellent platform that gives users access to various digital marketing courses for free. These courses are designed keeping the business requirements in mind so that every individual can quickly learn how digital marketing is beneficial for their business. During the courses, you can also enroll yourself in multiple short video descriptions, such as Business Manager, Getting started with Facebook, Using Facebook Groups to Engage your audience and many more. The courses are created by professional marketers, who have years of experience in this field. Also, on completing the courses with given assignments and exams, you will get a certificate of completion from Facebook. You may also be interested in checking out the best Facebook Advertising Course.
Key USPs –
– Learn all the core concepts of marketing that can help you grow your business rapidly with less investment
– Gain adequate knowledge of online advertising with impactful courses, such as Brand safety across Facebook, Ad Auction and Delivery Overview, Campaign performance with Ads Manager, etc.
– Learn how to create Ads with best brand practices, how to create productive and frequency campaigns, and plan reach campaigns with campaign manager
– Be able to achieve scale with the Reach objective, boost your posts, build your brand with in-stream video ads
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
8. Free Digital Marketing Classes (Skillshare)
If you want to enroll yourself in free digital marketing classes, then this list of courses offered by Skillshare might be the ideal choice for you. Here, you can choose from a variety of classes, such as The Complete Instagram Marketing Masterclass, Facebook Advertising Hacks, Tips, and Tricks, Digital Marketing for Writers, and many more. These classes are created by professional marketers who are working with some of the best digital marketing companies and institutions. During the course, you will be in direct touch with the instructors to resolve your queries related to every session. Also, you will get access to real-world examples, assignments, ad campaigns, and quizzes that are designed to help you improve your learning skills.
Key USPs –
– Get access to a variety of free courses and classes that will help you learn all the basic and advanced concepts of digital marketing
– Learn how to do remarketing on Google and Facebook Ads, how to save money with Facebook advertising hacks, tricks, and tips
– Be able to create beautiful Instagram stories, gain high traffic on your social handles, lead generation and B2B sales, and much more
– Liberty to learn from your own pace without any deadlines and restrictions
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
9. Google Adwords Courses
Take up this globally recognized certification from Google — Google Adwords Fundamentals. Covered across 7 different modules, you need to clear the Adwords Fundamentals exam and one of other 6 (Search, Display, Video, Shopping and Mobile Advertising) to get certified. There are also separate exams and certifications for latter 6 in case you want to clear all. Unfortunately, unlike the Google Analytics course, this is not a video format based course and so it calls for a stronger will power to ensure completion!
10. SEO Courses
Who wouldn’t want to reach out to their audience when the audience are indeed looking out for them and that too for ‘free’? This is where optimizing the website to search engines is important. Unlike the Google Analytics and Adwords certification, Google does not offer any certification for SEO (may be because of the volatility of SEO algorithms).
11. YouTube Video Marketing Courses
Video is becoming a preferred content medium and so it is important to have a well-defined video content strategy. This certification from You Tube, across 29 modules, incorporates channel growth best practices, platform strategies, and channel development techniques to help find success on YouTube and beyond. Do check out the eligibility and the relevant certification track to make the most out of this course.
12. Content Marketing Courses
Content Marketing is gaining prominence because a lot of people are simply getting tired of traditional formats of advertising. An important skill to add for a content writer, these courses are worth checking out. Specially recommended for those who have a flair for writing and want to figure out ways to do a work from home job by writing for clients all over the world.
13. Instagram Marketing Courses
Has Instagram taken the world by storm or what? What was a small niche little app until sometime back has today practically left Snapchat behind and is considered next only to facebook in terms of popularity. These courses are tailor made for social media marketers. While facebook ruled the scene for a long while, Instagram is where the focus is shifting now.
14. Affiliate Marketing Courses
Earn Money Online. These courses really help you do that. Check them out to know what we are talking about. Choosing any of these courses will help you figure out how you can use the power of the internet to target consumers and customers all over the world by selling products listed on various sites all over the web. Believe it or not, people are presently earning up to 6 figure and 7 figure incomes by just investing their time and resource in Affiliate Marketing.
15. Master Digital Marketing (London Business School)
If you want to learn the advanced tactics of digital marketing that can help you grow your organization, then this modern marketing course designed by London Business School can help you achieve your goals. This is an advanced course that will first introduce you to the basic and then take you on a deep dive to learn the core concept of modern digital marketing. During the course, you will learn how to use the 3C framework, as well as which success metrics you should track across different marketing activities. Completing the course with given assignments will provide you a certificate of completion from Emeritus.
Key USPs –
– Learn how to develop an omnichannel strategy for delivering higher customer loyalty rates and put yourself ahead of the competitors
– Consists of ten different modules, each of which is focused on different sections of digital marketing, such as SEM, Social Media Marketing, SEO, etc.
– Explore how the search engine works and what elements can be used to make a robust SEO strategy with real case studies included with the course
– Learn how to leverage the power of social sharing, creating influencers, and fostering social media advocacy in B2B, B2C environments
Duration: 3 months, 4–6 hours/month
Rating: 4.7 out of 5
You can Sign up Here
16. Product Strategy (Kellogg School of Management)
One of the fastest-growing subsets of digital marketing is Product Marketing and Management. Companies are increasingly looking at hiring managers with a specialization in product marketing and this program from Northwestern | Kellog School of Management does justice in preparing you for those roles. Some of the topics covered in the program include strategizing, analyzing opportunities, defining requirements, designing business models, managing growth and partner ecosystem to name a few.
Key USPs-
– Learn all about the 360-degree product mindset
– Learn from the real-life experience of the instructor and avoid commonly made mistakes.
– Explore industry examples of different companies such as Apple, Uber, Microsoft and Cisco and more.
– Get trained from renowned industry experts who are well renowned globally
– Complete the program with over 80% marks to pass and earn the certification
– Your batchmates will include stalwarts from the domains of e-commerce, software, banking, consulting and more
Duration: 2 months, 4 to 6 hours per week
Rating: 4.7 out of 5
You can Sign up Here
So that is our take on Best Digital Marketing Certifications and Courses available Online. Hope you enjoyed this piece of information. We have also lined up some more relevant information and courses for you, hope you find them useful too. Wish you Happy Learning!
