8 Best SEO Courses, Training & Certification [2020]

Digital Defynd
MarketingDefynd
Published in
8 min readMay 3, 2020

1. SEO 2018–2019 : Complete SEO Training + SEO for WordPress Websites (Udemy)

This best SEO training, created by Arun Nagarathanam, will help you learn how to acquire higher ranking on Google with backlink SEO, 0.5s Pagespeed, technical SEO, keyword research SEO and UX SEO. The instructor will teach you all the 13 technical SEO factors. To join this course, you just have basic knowledge about Search Engine Optimization. By the end of the class, you will learn all the skills that are required to optimize a site for major search engines like Google, Yandex and Bing.

Key USPs:

– Learn how to index your websites in search engines faster

– Get information about black hat/expired SEO techniques that you shouldn’t use

– Drive more traffic to your site from Google and other search engines through this tutorial

– Reduce bounce rate and increase new vs. returning visitors

– Perfect course for online marketers, business owners, bloggers and webmasters

– Master positive SEO factors and implement them to your website for higher ranking in Search engines

Duration: 9 Hours

Rating: 4.4 out of 5

You can Sign Up Here

Review: The course is well organized, professional, and thorough! I recommended it to anyone who would like to learn about SEO specially for wordpress websites in addition to the concepts that for me as a beginner was able to understand it well regarding SEO factors! Thank you Arun for this great course. — Samir Lahlabat

2. Search Engine Optimization (SEO) Certification by UC Davis (Coursera)

This program is designed to teach you how to optimize website content to acquire higher search engine ranking. Throughout this tutorial, you will learn the theory of different search engine algorithms. The instructors will teach you how to do off-page and on-page optimization, conduct search-focus website audit, and optimize for local/international audiences. Created by UC Davis, it will help you build a strong foundation in SEO. One of the best parts is that there is no experience required to join this program.

Key USPs:

– Learn how to do on-page SEO analysis to know your website potential

– Learn to use innovative on-page SEO techniques that will help you optimize your site

– Know what are meta-tags and descriptions

– Improve your site’s page authority by learning off-page SEO

– Understand how to build quality links for the website

– Learn great SEO tactics that will help you optimize your site

Duration: Approx 4 months, 5 hours per week

Rating: 4.6 out of 5

You can Sign Up Here

Review : Builds a strong case for learning SEO by providing real life examples. The assignment provides opportunities to use them and further refine each piece learned here. The course presentation is excellent with really good graphics and well planned content. Some of the tools used in here might not be freely available, but many can be used for trial period or with limited content/features.

3. SEO Courses & Training (LinkedIn Learning — Lynda)

If you want to boost your website’s search rankings, then you should join these online classes. Throughout the training, you will learn great SEO techniques from industry experts. The instructors will show you how to perform keyword research, build quality links, analyze on-page ranking factors, increase page rank and get optimal results. These courses will help you to improve your search engine positioning. They are ideal for all skill levels from beginners to advanced learners. They cover a lot of topics such as Keyword Planner, Google Analytics, WordPress, Bing Ads, Webmaster tools, Google 360 Suite, YouTube, etc.

Key USPs:

– Get familiar with the fundamentals of SEO and online marketing

– Learn how to do marketing and get monetizing on YouTube

– Learn about advanced Google Analytics and Google AdWords

– Get valuable marketing tips on weekly basis

– Absolutely free for 1 month

– Get excellent training from SEO experts

Duration: Variable

Rating: 4.5 out of 5

You can Sign Up Here

4. Complete SEO Training with Top SEO Expert Peter Kent (Udemy)

This SEO training by Peter Kent will give you a good understanding about Search Engine Optimization. The trainer will teach how to select the right keywords for SEO. The course covers 157 easy-to-digest lectures, on-demand video and 40 documents to explain the basics of SEO campaign. It is meant for the people who want to manage their websites of their own. By the end of the program, you will learn how to get higher ranking in major search engines. You will also learn how to implement SEO for optimal results. Do you want to become a successful Blogger? Do check our Best Blogging Courses.

Key USPs:

– Understand the significance of content in SEO

– Optimize your website with Meta tags, images and formatting body text

– Learn to implement Structured Data Markup

– Know the importance of link building

– Awesome course to learn about Local-search SEO

– You will be taught by highly experienced SEO professionals

Duration: 8 Hours

Rating: 4.4 out of 5

You can Sign Up Here

Review: This course is UNBELIEVABLY comprehensive. It’s so clear that the instructor is a REAL expert which is hard to come by in an industry full of false prophets, non-practitioners and so-called guru’s. Job well done Peter. — Michael Price

5. Advanced SEO Course by University of California, Davis (Coursera)

Created by Eric Enge, this advanced course on SEO will give you a deep understanding of the content marketing ecosystem. Throughout the training, you will learn how to off-page and on-page SEO work together. Once you enroll yourself for this certificate, you will have a great access to quizzes, videos, and programming assignments. If we talk about the fee of this tutorial, you will find it nominal. If you want to learn how to establish a site’s authority with influence marketing, joining this class will be the right option.

Key USPs:

– Learn advanced SEO tactics and enhance your site’s online visibility

– Get in-depth knowledge about social media

– Get valuable tips on building great relationship with social media influences

– Select the right social media platform for potential customers

– Learn to devise effective social media strategies for creating audience engagement

– Well presented, informative and interesting tutorials

Duration: 4 weeks of study, 1–3 hours/week

Rating: 4.5 out of 5

You can Sign Up Here

Review: The course was really useful. Quite detailed on learning how to build a successful content MKT strategy. My suggestion would be to have more graded open questions during the other weeks so that we could build a more detailed plan as a final task. Congratulations!

6. Moz Advanced SEO: Tactics & Strategy (Udemy)

Perfect for advanced learners, this online class will give you an advanced framework on how to set up SEO strategy. No matter, whatever your skill level is, you can get benefited from this course. It is the perfect tutorial to learn about some tools that you can use for analysis and implementation. This program is meant for both new marketers and internal teams. The best thing is that it is protected by a 30-day money-back guarantee. On completion, you will earn a certificate.

Key USPs:

– Learn how to do site audits to know your website potential

– A step-to-step guide on how to approach Search engine optimization with clients

– Learn more about link building, keyword research and site/page optimization

– Get an overview of Search Engine Optimization

– Learn advanced SEO tactics and statistics through this video lecture

– An informative and easy to understand program

Duration: 1 Hour

Rating: 4.5 out of 5

You can Sign Up Here

Review: Amazing information. I came closer to the real SEO now probably. the personalization and UX myth session was awesome. I never knew the reason about why that happens and it made me to learn how things work in SEO and how Google is suggesting us results for our keywords. Thank you — Vashishtha Kapoor

7. SEO For WordPress [Beginners] (Udemy)

This online tutorial, created by Kent Mauresmo, will help you learn how to drive higher traffic to the website. The best thing is that you should have some computer skills and some knowledge about WordPress required to join this course. By the end of the program, you will come to know key differences between Gray-hat, White-hat and Black-hat SEO. You will also learn how to analyze/audit the site in just five minutes for free. It will help you to acquire higher ranking in Search Engine results.

Key USPs:

– Select the right web hosting that will improve your site ranking on SERPs

– A step by step guide on how to get first page rankings

– Learn how to write informative and SEO optimized blogposts and articles to get ranking

– Stay ahead in the competitive world by setting up a hosting account

– Learn to optimize images that easily get indexed on Google, Bing and Yahoo

– Learn more about tag cloud and its usage

Duration: 10 Hours

Rating: 4.5 out of 5

You can Sign Up Here

Review: This is an excellent course full of extremely valuable and useful information for those navigating into SEO. I cannot wait to complete my site , so that I can apply this new knowledge to my business. I must say that I have watched several courses on udemy and this is the first one I give 5 stars to. I highly recommend this course. Simply brilliant!!!! Thanks to Kent for such a marvelous work! Keep on making courses!!!PLEASE!! — P R

8. Free SEO Classes Online (SkillShare)

Do you want to get maximum online visibility? Do you want to drive higher amount of traffic to your site? Just join these online classes! These courses will help you enhance a lot of skills such as digital marketing, content marketing, blogging, Search engine optimization, entrepreneurship, WordPress, business, etc. If you want to know the basics of Search engine optimization, then you must enroll yourself these programs. They will help you get higher ranking in Google. They are most suitable for both solopreneurs and bloggers. Don’t forget to check out our compilation of Best Free Digital Marketing Courses.

Key USPs:

– Create engaging content that your audience will love to read

– Know what is online marketing

– Learn to devise SEO backlinks strategies that will aid to rank high

– Optimizing website for Google and other search engines has made easy

– Awesome course to learn to increase site’s speed with no coding

– The complete guide on off-page and on-page SEO

Duration: 8 Hours

Rating: 4.4 out of 5

You can Sign Up Here

Review : This was a good starting point for me. I studied SEO as a concept in university but was never tested through live demo or projects. This has proven helpful as I work hard to put our non-profit on the search engine map. Thanks! — Kelsey Avera

So that was our list of Best SEO Courses, Course, Training, Certification, Tutorial and Classes available online for 2020–2019. Hope these help you excel at Search Engine Optimisation. Do have a look around to find many other courses around digital marketing and other domains. Wish you all the best ? Happy Learning!

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Digital Defynd
MarketingDefynd

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