A new marketing paradigm for the decentralized web

Marketing is the process of promoting a product or service. It is a form of communication that helps organizations and individuals to share their message in order to build relationships with their customers, clients, and other stakeholders.

It is used to create value for customers by developing an emotional bond between them and the company. It also seeks to understand what customers want and need from the products or services that are being offered. Marketing is about meeting customer needs through an exchange of products or services for money, goodwill, or both.

Marketing strategy can be broken down into four P’s:

Product: What good or service will be offered?

Price: How much should it cost?

Place: Where will it be sold?

Promotion: How will it be advertised/promoted?

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Promotion is a key factor in the success of any product. The same applies to a business. Companies need to come up with innovative ways to promote their products and services. They might use social media, print media, advertisements, or promotions.

In this section, we will discuss how companies may promote their products and services in the future using blockchain technology. We will look at the different types of promotion that companies may use in the future and how they can be used for promotional purposes.

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Promoting a product on web2 social media is a great way to reach out to your target audience. However, there are many ways that you can do this and it can be difficult to know which one will work best for your business.

This article will go through the different strategies for promoting a product on social media and how you can use them to get the best results for your business.

1) Create a new post

2) Engage with followers

3) Create ad campaigns on social media platforms like Twitter, Instagram, Facebook, Tiktok, etc

4) Create contests and giveaways

5) Use influencers

To verify your conversion rates, Most of the time this targeting happens on the basis of competitors, Age, Country, etc but most importantly you will have to trust the targeting provided by these third parties who collects this customer data without their consent.

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A brief on Web3 and Blockchain:

Web3 is a new internet that is more secure, and open than the current one. Web3 is built on top of the blockchain which makes it decentralized. This means that there are no central servers or data centers to maintain and control access to information.

The term was first coined by Ethereum co-founder Gavin Wood in 2014 and he defines it as “a new internet for the next generation”. The idea behind Web3 is to create a more open, transparent, and secure internet where users are in control of their data and online activity.

Web3 in turn is based on blockchain which is a decentralized ledger that records transactions in a public and verifiable way. It is the technology behind cryptocurrencies like Bitcoin, Ethereum, Polygon, etc.

In short, an immutable, transparent, and secure digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.

The blockchain has many benefits for the future of data storage and security. It can help to reduce fraud, increase transparency, and make data more secure. All the data on the blockchain is public ie. Anybody can access this data and cross-check themselves.

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Ethereum is another blockchain that runs smart contracts: applications that run exactly as programmed without any possibility of downtime, censorship, fraud, or third-party interference.

The Ethereum Virtual Machine makes the process of creating new tokens and smart contracts possible. It is a Turing complete software that executes scripts using an international network of public nodes.

Applications on Ethereum are just a set of smart contracts with which users interacts with their wallet addresses. Owing to the public nature of blockchains, all interactions are public and can be accessed by anyone. This public data can be used to see all the interactions and their type on the smart contracts of any decentralized application.

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NFTs are the latest trend in the crypto space. They are digital assets that can be transferred on the blockchain. The market is currently flooded with NFTs and there are new ones being released every day.

The idea of launching an NFT collection is to create a range of products that can be traded on a marketplace or exchanged for other items. The most important thing is to have customers who agree to buy your product. This means that you need to find people who have bought other NFTs before, so you can target them with your marketing campaign.

Your marketer wants to reach out to these ideal customers, Here are the two options available -

1. Write blogs about your NFT collection on Medium, Substack, and Mirror. Figure out keywords related to the NFT collection and place Google, Twitter, and Facebook ads.
2. Find out the most active wallet addresses in the last 1 month who bought NFTs of other NFT collections and have sufficient buying power based on their on-chain balances and reach out to them directly. The NFTs market is booming and there are a lot of collectors who are ready to buy. But currently, there is no specific protocol for buyers and sellers to connect. So, if you’re a collector looking to buy or sell NFTs, it’s really tough because you don’t know who has what you’re looking for. The most active wallets in the last 1 month buying NFTs

Which option will you choose?
Check out Pingbox to know more.