Kristina Mišić
Sep 26 · 8 min read

If you are seriously considering investing in a premium domain name, you certainly have many questions such as:

However, what’s of particular interest to every entrepreneur? The real-life examples of those who have already taken this step. Have their brands become stronger after acquiring their perfect domain name? Do they have more sales? What happened to the direct traffic of their website? Do they have lower marketing costs?

Spoiler alert: Yes, their businesses have grown — so has their overall company valuation. This is what we found after compiling some quotes from entrepreneurs who have shared with the public what changed after they acquired their best domain name.

“When we founded the company in 2016, securing the domain was anything but easy. However, very quickly we saw great returns with respect to customer recognition, service adoption, website exposure, and SEO.” — Scott Painter, Founder and CEO at Fair (The story behind

Having your best domain name is very important for your online brand. It improves brand recognition, increases credibility and helps you get found online more easily. California startup definitely turned the car market on its head by providing a quick way for would-be drivers to get vehicles from a trusted brand.

“We have seen better overall conversions and lower drop-off rates on our campaigns. For us, an important factor is that having a premium domain provides better access to big lead buyers and leading advertisers as well due to, again, the trust factor.” — Frans van Hulle, CEO & Co-Founder at (Behind the Million Dollar Purchase)

In 2018, ReviMedia announced they’re rebranding to This move was a great choice for the company given that there’s nothing easier to type on a cellphone or tablet than a two-character .com domain name which means more direct traffic, easier client conversions, word of mouth, lower advertising cost, and more effective marketing campaigns.

“When we talk to a partner and give them an email address,, they always say “wow.” Also from a viral perspective, everyone can remember”Jamie Siminoff, Chief Inventor and Founder of Ring. (Behind the Rebranding of DoorBot to

The first thing a customer interacts with is a name, so it has to convey the right message; it has to “wow” your target market, business partners and investors.

“We were already respected in the domain industry before due to past acquisitions such as (2011, $185,000) and (2016, $150,000). That said, yes, certainly had a positive effect on our reputation in the industry, especially given it is was our most significant acquisition to date, by far.” — Blain Reinkensmeyer, Managing Director at RMG (The story behind

Keyword domain names will greatly benefit your traffic for the given keyword. In order to make the most of your SEO efforts, you should always aim at choosing one or more keywords — terms that are popular in online searches.

It certainly helps in terms of BD and other aspects. Our team is very excited about this change and the brief domain is easier to go into people’s mind.” — XAG team (The story behind

A Chinese manufacturer of agricultural drones XAG adopted a two-letter top-level domain name to ensure its customers, investors, and business partners that they are an established, legitimate brand and, as a result, trust them more easily.

“We grow through word-of-mouth, through people tweeting about us and talking about us, so the address matters.” — Tim Campos, Co-founder and CEO of Woven (

The more natural it feels to pronounce your domain name, the easier is for your target audience to promote your brand through word of mouth. After all, it’s your online identity — people should be able to find you without much thought.

“.com sees much more traffic than a .io! It was a no brainer to buy the domain, especially since we got a great deal on it.” — Phillip Akhzar — Founder & CEO at (The story behind

Most worldwide known brands operate on their exact brand match, .com domain names. By choosing the best domain name you’re investing in the right asset today for building a strong brand for tomorrow.

“People tend to like you if you’re associated with something else they like. So, I would say we probably wouldn’t have been able to achieve the same success without” — Jack Forbes, co-founder and CEO at PadPiper (The story behind

Your name is transmitted day in and day out, in conversations, emails, voicemails, on the product, on business cards, marketing material and in presentations. Make sure it has positive connotations in the markets served.

“We knew that our current marketing system would work exceptionally well with a domain as strong as The purchase price has nearly been recouped in annualized revenues just two months from launch.” — Brandon Littlefield, (Why This Company Paid $150,000 for

At a time when every dollar counts, choosing a good domain name is the best way to put your marketing dollars to work for your brand.

Having this domain made us feel that our branding was complete. It’s simple and easy to remember.” — Lamine Zarrad, CEO of Joust (The story behind

Your domain name is an essential aspect of your brand. It dictates how customers will think and feel about your company from day one.

“We noticed more conversions from our client integrations using that trademark once we acquired the TLD.” — Graham Dodge, Co-founder and CEO at SickWeather (The story behind

Now that the world is swarming with competing companies, it pays to take every opportunity you can to stand out. Your exact brand match domain name with a .com extension is certainly the foundation on which you should start building your brand identity.

“After acquiring we noted a 300% increase in traffic.” — Tomasz Sawicki, CMO at User (Acquiring was strategic, the price was a steal)

People are already searching for your business and they will be happy to find you immediately. This is the best kind of traffic you can get as it is highly targeted and you won’t need promoting to make it a household name — it’s already there.

“Our company has always been called “Neighbor,” so people would naturally type in assuming we owned the domain. All of that direct traffic was lost. Making the switch eliminated that problem.” — Joseph Woodbury, CEO and founder at (The story behind

If another company owns the .com version of your domain name, you can expect many of your new and existing customers to end up visiting their website first. A peer-to-peer storage company Neighbor solved this problem by upgrading from the domain name to the exact brand match

“We all feel, and our customers confirmed that it’s a great name, easy to recall and connect to, just like our team and our mission.” — Adrian Gradinaru, Founder and CEO of Sailo (The story behind

If your business’ name is hard to spell and pronounce, too lengthy, or confusing, you can’t achieve recall in your audience. Sailo obviously made a great choice.

“We have been completely thrilled with the response! Since we upgraded, we have had a real rush of positive messages of support congratulating us on the strong choice. It feels really great to have that outside affirmation of our already-established internal conviction that we made a great decision.” — Kathryn Ross, Brand manager at Phrase (The story behind

Online software translation management platform PhraseApp removed the “app” word from its domain name and upgraded to the exact brand match domain One of the reasons the brand opted for this move is to be more relevant and help its website rank higher in search engines (think: voice-assisted google searches and shorter domain name applicability).

“Owning has lent an extra level of legitimacy to the brand and this, in turn, has translated into sales. We have seen firsthand how it helps get people over the hump when it comes to investing their money with us. Immediately after moving to we saw our conversions rise, largely because customers would cross-reference our app on the internet before they made the purchase decision.” — Karn Saroya, CEO and Co-founder at Cover (Entrepreneur’s Handbook)

The amount of value the right domain name can bring to your business is priceless. Not only it will help your brand to increase conversions, but it will also help you establish a leadership positioning.

We hope this will be of use to you in the process of getting your perfect business name. If you have any questions, need any help with acquiring your EBM (exact brand match) domain name or just want to chat with someone about the process, book a free consultation at MarkUpgrade. We are always happy to hear from you.


Our small team incorporates 20+ years in the marketing and branding industries, as well as Domaining, Web Development, Search Engine Optimization, Search Engine Marketing, and Sales.

Kristina Mišić

Written by


Our small team incorporates 20+ years in the marketing and branding industries, as well as Domaining, Web Development, Search Engine Optimization, Search Engine Marketing, and Sales.

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