Elements of Iconic Design!
LOGO DESIGN LOVE #1
Things to keep in mind when designing a great logo
KEEP IT SIMPLE
The simplest solution is often the most effective. Why? Because a simple logo helps meet most of the other requirements of iconic design.
MAKE IT RELEVANT
Any logo you design must be appropriate for the business it identifies. For example, as much as you might want to use a fun design that makes everyone smile, This approach is not ideal for businesses
INCORPORATE TRADITION
Trends come and go like the wind. With brand identity, the last thing you want is to invest a significant amount of your time and your client’s money in a design direction that looks dated almost overnight.
By Malcolm Grear Designers
2002
AIM FOR DISTINCTION
Begin by focusing on a design that is recognizable.
So recognizable, in fact, that just its shape or outline gives it away.
By SomeOne
Design and creative direction: David Law
2003
COMMIT TO MEMORY
Quite often, one quick glance is all the time you get to make an impression. You want your viewers’ experience to be such that your logo is remembered the instant they see it the next time.
By Malcolm Grear Designers
2005
THINK SMALL
Your design should ideally work at a minimum of around one inch in size without loss of detail so that it can be put to use for many different applications.
By Rethink Communications
Creative director: Ian Grais / Chris Staples
Designer: Nancy Wu
2007
FOCUS ON ONE THING
Incorporate just one feature to help your designs stand out. That’s it. Just one. Not two, three, or four.
By Roy Smith Design
2008
The old logo (left) and Smith’s new design (right)
This is part 1 of a series to implement the most important points that David Airey’s great book “LOGO LOVE DESIGN” focused on!
