AppsFlyer and Tencent Social Ads Collaborate to Offer Attribution Analytics to Mobile App Marketers
San Francisco and Hong Kong: AppsFlyer, the mobile marketing attribution analytics company, and Tencent, a provider of Internet value added services in China, announced today that AppsFlyer’s mobile attribution analytics platform is now available to track the effectiveness of app install campaigns on Tencent Social Ads. The first global third-party tracking service for Tencent Social Ads, AppsFlyer allows app marketers throughout the world to measure campaign results on the Tencent Social Ads platform — including WeChat and more — in order to optimize the lifetime value of their users and increase overall advertising effectiveness.
Tencent operates the leading social, media and mobile utilities properties in China. Tencent Social Ads enables marketers to run app install campaigns on Weixin / WeChat, the company’s mobile communication platform with over 800 million combined monthly active users; QQ, its instant messaging service with nearly 900 million monthly active users; and other Tencent properties including QQ Music, QQ Browser, Myapp and others.
“In today’s increasingly competitive landscape, app marketers need deep insights about the performance of their install campaigns more than ever,” said Canny Lau, Product Manager at Tencent Social Ads. “We chose to partner with AppsFlyer because they have proven their leadership in the industry time and time again, from the quality of their clients to the innovation of their platform. The insights our advertisers will get from AppsFlyer are invaluable in helping them maximize the return on their app install ad spend.”
AppsFlyer now provides mobile app marketers with real-time access to Tencent Social Ads campaign data including clicks, activations and more, directly alongside post-install activity such as in-app purchases, sessions, ARPU, LTV and others — all through a centralized, easy-to-read dashboard. Advertisers on Tencent Social Ads can take advantage of AppsFlyer features such as cohort analysis, retention report, full funnel reporting and OneLink smart deeplinking in order to further analyze and improve the performance of app install campaigns on the platform.
“The app economy is quickly becoming a global economy, and this partnership with Tencent Social Ads, one of the biggest and most important distribution platforms in the world, opens up myriad possibilities for app marketers and developers looking to grow in China, while enabling us to expand our footprint in Asia and globally as well,” said Elad Masiach, VP Partner Development at AppsFlyer. “Campaign measurement from a trusted and objective third-party is absolutely necessary for the growth of any platform, and we are very proud to provide Tencent Social Ads advertisers with the data and analytics they need to invest more heavily in Tencent Social Ads with complete confidence.”