Apptimize Receives $12.4 Million in Series B Funding

Apptimize, a provider of optimization tools for mobile applications, has announced that it has received $12.4 million in Series B funding. The round of funding was led by US Venture Partners and the other participants included Goldcrest Investments, Glynn Capital Management, Ken Ross, Western Technology Investments, and Twin Gables. As a part of this deal, Dafina Toncheva from US Venture Partners will join Apptimize’s board of directors.

In a release, Nancy Hua, CEO and Co-Founder, Apptimize, said, “Our simple and intuitive tools help mobile developers and business teams work together to optimize customer experiences, increase revenue and engagement, improve user ratings, and react quickly to changing trends. This is why Apptimize is already loaded on over 1.3 billion consumer devices, and growing quickly across the globe.”

The Apptimize solution helps enhance Android and native iOS apps through rapid iterations with instant updates, A/B testing, and advanced feature tracking. Within minutes developers and business teams can install the solution and bring down the development cycle to a few hours. Developers can easily deploy a new feature to a specific or all lists. Both developers and business users can witness the results together and work towards an improved mobile strategy for the future.

Toncheva added that they are impressed to see the long list of mobile first business who consider Apptimize as a way to strong user engagement. These business teams use Apptimize for increased monetization of the native apps. In more than 100 countries, Apptimize is installed in the top apps. Owing to its best-in-class Android offering, Apptimize enjoys a strong international presence. The prestigious apps who are Apptimize customers care about engaging with finest technology partners so that they can remain competitive in their mobile strategies.

Apptimize announces new product — Feature Flags

Apptimize has also announced that a new product, Feature Flags is now available. This product enables development teams and mobile marketers to test app features and marketing offers among users before they are rolled out to the general population. Using Feature Flags, engineers and mobile marketers will be able to gather an insight into a new product through feedback and data. Depending on the feedback, developers can tweak the delivery, message, and the user experience which will help them ensure that the feature is well-received.

This article was originally published on MarTech Advisor