Automational Integrates with Zapier to Enhance the Value and Usability of Sales and Marketing Data for SMBs

Atlanta: Automational, a sales and marketing technology platform that is 100 percent tailored for small business, announced its new integration with Zapier — an integration-platform-as-a-service (iPaaS) for non-technical users to integrate their most frequently used applications. The integration allows Automational’s users to leverage customer data from existing tools like Shopify, QuickBooks, and Survey Monkey to create powerful, personalized marketing campaigns. Automational users will also be able to integrate their accounts with common small business solutions. Combatting the inherent inefficiencies in working with disparate business tools, this integration with Zapier now allows Automational’s small businesses customers to more easily consolidate and leverage their valuable data from multiple solutions.

In addition to these pre-built connections (known as “Zaps” within the Zapier platform), Automational users will also now have the option to easily create their own connections to more than 500 web applications, such as various spreadsheet, project management, and marketing tools. This enables Automational customers to more quickly incorporate their self-made ecosystem of technology resources with Automational’s CRM, email marketing, and marketing automation platform.

“Small businesses have a long list of tools they use on a day-to-day basis, which can be especially daunting to manage for those trying to enhance their marketing efforts,” said Nate Kristy, vice president of marketing at Automational. “Our new integration capabilities will allow all of our small business clients to consolidate necessary information in one place. For a small business owner, there’s no better feeling than uncovering a new process that saves time while improving customer engagement, and we’re thrilled to deliver this value to our clients.”

This article was originally published on MarTech Advisor

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