Interview with Hajo Rapp — Customer Relationship Management, Siemens
I grew up in a sales environment, working in our family business at school times. There I learned about the relevance of customer interactions, which made me study economics and especially marketing. After some years in a consultant company (focus on the acquisition of orders and positioning of that company) I entered large B2B customer sales in Siemens Nixdorf AG (IT). From there I moved to different positions at Siemens AG as Key Account Manager. You see — it started early.