Mixpanel Introduces Autotrack for Collecting Actions and Data Analysis on Web

Mixpanel, a provider of mobile analytics, has announced the introduction of Autotrack, an innovative new feature that helps brands in automatic collection of actions on their websites and analysis of that data. Autotrack allows complete access to historical data and has a simple Point & Click Editor which makes it easy for its customers to emphasize on taking decisions that are data-driven and helps them in implementation of strong analytics solutions.

In the past, companies were required to pan out a complete analytics strategy and needed a dedicated developer who could create codes for the actions that called for tracking. Today, that process has simplified and any person in an organization can now find and implement useful insights from their data. The customers of Mixpanel can just add Autotrack to their sites and they would be all set to be driven by data. The Point & Click Editor allows immediate location the data that is required spanning over the entire core of Mixpanel reports.

In an official post, Mixpanel wrote, “The best part is that from the moment you enable Autotrack, it’s all retroactive. We collect all of your event data on your website. That way, you never have to worry about starting from scratch when you want to analyze something new. You and your team can now focus on what really matters: finding ways to improve your business and better serve your customers, all based on the data.”

Autotrack takes the mission of Mixpanel to help organizations learn from their data to the next level, and its platform has helped many brands in getting good ROI numbers. Its codeless implementation helped Owler, a platform for competitive intelligence sourced from crowd, in setting up its analytics framework seamlessly and in making advancements in its data-driven strategy.

Autotrack is now on offer for new and existing customers of Mixpanel. Like the other data offerings by the company, its customers will only be charged as per the data usage and not data collection.

This article was originally published on MarTech Advisor