Showpad Integrates with Microsoft Dynamics CRM to Empower Sales Professionals with Targeted Prospect Insights

San Francisco: Showpad, the content activation platform, announced that it has released its integration into the Microsoft Dynamics CRM. Tailored to marketers, sales reps and sales managers, Showpad’s integration is supported for Microsoft Dynamics CRM 2013, 2015 and 2016.

“A major obstacle many sales reps and managers face in the sales process is finding and using meaningful content in meetings,” said Louis Jonckheere, Showpad co-CEO and co-founder. “Most teams don’t track whether content has an effect on deal outcomes, but Showpad’s integration allows sales to collect data around how content is used with prospects, and then use that information to make critical business decisions.”

How it works

Sales reps and leaders receive insights directly from Showpad into the Microsoft Dynamics CRM whenever content is shared with a prospect and when that prospect engages with shared content. Once notified, the sales rep and leaders can identify deals at risk and can deliver the most accurate sales forecast. Sales managers are able to augment their coaching tactics leveraging the best practices and behaviors of their reps, in order to align their teams and reach desired outcomes.

Unique features of the integration include:

  • Viewing all content shared with any account, opportunity, contact or lead in Microsoft Dynamics
  • Viewing how prospects engage with content in Microsoft Dynamics

By introducing Showpad to sales and marketing teams, with its expanded integrations and offerings, behind Microsoft Dynamics CRM and its recently announced Salesforce app integration, Showpad centralizes relevant marketing content and further enables and empowers users based on conversations with prospects. Marketing leaders gain insight into how the content they produce is driving revenue and are able to identify how salespeople can leverage this content during meetings, as well as with a prospect post-meeting.

This article was originally published on MarTech Advisor