Twilio Enables People to Connect Anonymously With the Proxy API

Twilio has launched a new API called Proxy that makes it easier to connect people anonymously through calls and text messages. Twilio is a cloud platform developer that enables users to use a web API enabling them to build SMS, voice and VoIP apps using standard web languages. Developers use Twilio to embed authentication, voice, video and messaging directly into applications.

Twilio’s Proxy API will provision phone numbers to anonymously connect people instead of needing developers to manually handle the process. The service was developed for companies that can benefit by using the existing Twilio features, but do not want to devote time to setting things up. The Proxy API is a fully managed service that automates connections between agents and customers across popular platforms like Kik, Facebook Messenger, Slack, and WeChat. The provisioning of phone numbers for connections, along with content redaction and logging are automatically handled by the Proxy API as well.

Importantly, the job of masking the identities of conversation participants is handled by the service while making it possible for them to communicate with each another.

Businesses are likely to adopt Twilio’s services because of Proxy’s simplicity. It is key for Twilio to attract new customers since their largest customer, Uber, revealed that it was scaling back the use of Twilio’s communication platform some weeks ago.

Businesses can block profanity from reaching their employees by using Proxy’s content moderation and redaction capabilities and can also prevent personal information sharing, such as credit card numbers. Administrators can limit the duration of Proxy sessions so that the system blocks customers from calling past delivery drivers and vice versa. Proxy can also be used in handing off customers from one agent to another at shift changes.

Proxy was announced at the biannual Twilio Signal conference. It is a part of Twilio’s broader service suite, including APIs enabling companies to make phone calls or send text messages programmatically.

This article was originally published on MarTech Advisor