Twitter Working on a Dedicated Page to Stream Live Events

Twitter has disclosed that it is working to develop a permanent page on its service through which users will be able to view streamed coverage of live events. Once this dedicated page is introduced, users can easily stream videos from the NBA, PGA, NFL, NHL, MLS, and other similar content providers without having to spend hours looking for a link. A date or time for the release of this page has not yet been revealed but it may coincide with the kick-off of this year’s NFL season.

Anthony Noto, CFO, Twitter, tweeted, “Stay tuned. Still testing. We have a plan for a permanent location for events that are live. #golive.” Twitter has been testing its capabilities of video streaming as the social media company continues to enter into partnerships with premier sports leagues and similar groups. The ideal way forward for Twitter is to open this page for all of its 313 million users who are active monthly yet ensure that the system does not get overloaded. This could be a reason behind users getting notifications on their Twitter app which are invitations to watch things such as Wimbledon, election-based conversations, and more.

It is likely that Twitter will commence the promotion of this page once it gets all the basics of this platform sorted. The company has increasingly laid emphasis on live events since the time Jack Dorsey returned to the role of its CEO. In a recent earnings call for Q1 of 2016, Dorsey commented about live events, “But it’s not just about showing a live event, it’s also hosting a conversation around a live event. Twitter has always been the best place to see what’s happening immediately, instantly, to bring people around a particular shared experience.”

This is a fine indication to the fact that once such a streaming space is up and running for Twitter, it will allow users not only access to games and live events on its apps and site but also enable them to interact with followers and fans, share GIFs and moments with each other.

This article was originally published on MarTech Advisor