Digital Marketing Trends
From voice-activated devices to in-store kiosks, touchpoints are everywhere. Even traditional signage is going digital, and brands are already seeing results, with digital signage boosting brand awareness significantly. So, what does digital signage mean for marketing mix? Companies are turning to digital signage to increase engagement, deliver a sense of innovation, and remain top-of-mind with customers, partners, and employees. Building out a digital signage content strategy before investing technology can help save time and money while optimizing results.
Digital signage is transforming the way businesses share information and content with visitors. It represents the next wave of innovation. Digital signage allows for real-time content updates. In traditional campaigns, brands have to decide on messaging, review, money spends, and time to print displays, and then manually hang signs in a display space. With digital signage, brands can instantly update content, change messaging, and display personalized content based on customer requirements.
Many digital signs take the form of kiosks, or touch-screen enabled displays that encourage consumer interaction. Audiences can tap through slideshows, view a brand’s social media pages, and even design custom merchandise all from a digital display. Digital signage can also help close deals. In retail environments, it acts as an extra ’man on the floor’ and serves as a point-of-sale if other sales representatives are busy. Digital signage can highlight product features and help guide customers to a buying decision.Top Mobile Marketing Solution Companies
Brands should start by thinking about what they are trying to achieve with their digital signage. Content is essential for digital signage because, no matter how cutting edge or innovative, signage may look less impressive and outdated without great content. Merely putting a hodge-podge group of graphics upon an LED screen is not optimizing the digital signage strategy. Instead, brands should focus on how the audience will be engaging and interacting with the content that is projected.
Source:- IS DIGITAL SIGNAGE FOR GREAT DIGITAL MARKETING?
Mobile Marketing:-
It’s no wonder Instagram is turning to e-commerce with all the social websites heading into e-commerce. According to a recent study, almost 1 billion people worldwide are using Instagram. At present, retailers are the right platform to attract buyers of all ages. The high-quality product visuals viewed on this platform will seduce buyers. Early September 2018, with the launch of an in-app sales tool, Instagram has introduced a shopping platform that allows people to explore the best products with a single tap. And with the launch of an in-app checkout feature, Instagram shopping has reached the next level where customers can place an order without leaving the app, making it simple and secure to purchase.
Retailers can gain more recognition by opening a shopping platform on Instagram via exposure than a brick and mortar store does. Retailers can better understand shopper behavior by using this platform. By fully leveraging the network, implementing the following approaches will help retailers meet the sales goals.
• Uploading captivating images of excellent resolution and pleasantly edited images can induce people’s interest in taping the picture for more information.
• Investing in a catalog of high-quality products as the product’s aesthetic appeal attracts people.
• Through labeling multiple products in a single post, viewers can look at all the goods, increasing the exposure of various items.
• Ensure that the correct products are tagged and assigned with a name to build trust so that customers can quickly identify the products
• Having a consistent experience when redirecting shoppable posts from Instagram to product pages will involve customers heavily.Top Mobile Marketing Solution Companies
• The successful use of hashtags will improve brand awareness and reach new customers.
• Managing the Instagram site by constant updating will, of course, increase sales by engaging the user and monitoring the tastes of the shoppers.
As consumers prefer a platform where they can shop in seconds, Instagram addresses this need and acts as a platform for social media where retailers can invest confidently in promoting their products.
Source:- IS INSTAGRAM GOING TO BE THE NEW MOBILE MARKETING REVOLUTION?
