TOP DIGITAL MARKETING CONSULTING/SERVICES COMPANIES IN EUROPE
With the emergence of a myriad of online media channels, the definition of marketing has changed over the last decade, pushing many brands to scrap their legacy practices and tools. Digital marketing, today, has emerged as a critical driver of success as it enables businesses to take their advertisements to the precise digital location of their existing and prospective customers. As customers spend quality time in the online and social media world every day, adopting a digital marketing strategy is imperative to business success. Specifically, a well-defined digital marketing strategy brings more brand visibility and increases traffic flow to the website.
In the traditional marketing arena, only two percent of the total dollars spent turned out to deliver value for businesses. The rest of the budget was often squandered at different stages of the sales funnel. The reasons for the low conversion rate could be attributed to the usage of inefficient tools and dependence on the internal workforce with limited skills. Generally, enterprises end up shelling out an unprecedented amount of time manipulating data in MS Excel spreadsheets to create reports for decision making. As a result, they fail in the areas of critical thinking, hypotheses testing, and analysis to achieve insights into their target audience. Therefore, it is prudent for organizations to avail the services of digital marketing specialists to gain an edge in the market. Digital marketing services providers are upgrading their tools, techniques, and processes to automate the workflow internally as well as that of their clients. The automated workflow allows businesses to spend valuable time making investments in areas that ensure maximum returns quickly.
Every brand is racing to gain the visibility of their website on the first page of Google Search or any other search engine for that matter. However, it takes continuous optimization of the content for a website to feature on the first page of any sophisticated search engine. To optimize the content continuously, marketing departments have to allocate a hefty budget for a separate team. Contrastingly, an expert ad agency can perform this function at a low cost and improve the search marketing and website rankings. The advantages are humongous: more the leads, more the costumers, and more the profitability. Social media, on the other hand, seems to have captured the attention of all brands — of all sizes — for its unparalleled potential in influencing the leads’ journey from discovery to conversion. In this case, understanding the audience is key to success in social media.
To help enterprises find the list digital marketing services companies, a distinguished selection panel comprising of CEOs, CIOs, VCs, industry analysts, and the Marketing Tech Outlook’s editorial board has selected a list of top 10 digital marketing services providers in Europe that offer innovative strategies and programs.
We present to you Marketing Tech Outlook’s “Top 10 Digital Marketing Services Providers in Europe 2019.”
- Big Commerce
BigCommerce is the world’s leading cloud e-commerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture, and app ecosystem, and market-leading performance, BigCommerce enables businesses to grow online sales with 80% less cost, time, and complexity than on-premise software. The company powers B2B and B2C e-commerce for more than 60,000 SMBs, 2,000+ mid-market businesses, more than 25 Fortune 1000 companies, and industry-leading brands including Assurant, Ben & Jerry’s, Gibson, Paul Mitchell, Martha Stewart, and Toyota. It was founded in 2009 and supported thousands of retailers around the world from its offices in San Francisco, Austin, and Sydney - DENSOU
DENSOU has been a leading local media consultancy company since 2013. The company’s objective is to deliver advertising efficiency and scalability by a combination of talented people, actionable insights, and technology deployment. DENSOU specializes in advertiser consultancy and marketing automation and collaborates with advertising agencies and advertisers with global reach to provide the right solution for their advertising needs. DENSOU’s stand-alone self-serve automation platform is customized for every client helping big national brands with franchises master local digital marketing at scale. DENSOU successfully embeds compliance and data control in its client-centric operational framework. DENSOU’s three-pronged focus on automation, consulting, and data empowers their clients to do the strategic buying themselves or leverage the company’s managed services offering to greatly increase the media ROI - Impactify
Impactify is a web and mobile advertising exchange serving innovative premium user experience ads focused on the user experience and viewability. The company invented the out-stream, corner video format in the notification area. It gives access to their Premium Marketplace where they certainly guarantee high viewability on a brand-safe international inventory. They are proud to have developed a technology optimizing that can help the clients in monetization and respecting the users’ experience. Impactify has invented smart new formats to maximize impact for brands and high revenues for media - Merkle
Merkle is a global data-driven, technology-enabled performance marketing agency that specialises in building and executing customer-centric digital marketing strategies. As one of the top digital marketing consulting/services companies in Europe, Merkle stands on the belief that truly successful brands deliver a service, and not just a product portfolio. The agency leverages its data, analytics, technology, media, and customer experience capabilities to present a holistic view of the personal and business behaviour, demographic information, and interests of an individual. Merkle continues to focus on the top 20 markets in the world, and expanding its geographical footprint across the UK, US, Germany, Spain, Australia, India, and China - Peregrine
Stockholm-based marketing and business transformation consulting company, Peregrine, takes an end-to-end strategy to help companies optimize their marketing strategies. Peregrine focuses on three core components — efficient processes, intuitive technology, and skilled, tech-savvy in-house marketing professionals. This approach aids a company’s in-house marketing team to execute technology-based marketing activities and elevate business outcomes. At a time when advanced algorithms and APIs drive businesses, Peregrine ensures that the client’s marketing strategy is complete, customer-centric, efficient, and future-proof. Backed by a highly technical team, Peregrine prepares a marketing baseline that defines the required changes to the client’s existing digital process and assesses customer acquisition costs
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