TOP MARKETING ANALYTICS COMPANIES
Businesspersons are agile to espouse the importance of their actions. However, only a few can back their claims. Data-driven initiatives, mainly referred to as marketing analytics, proved to have achieved significant results are necessary in a business steered world. Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness, and yet surprisingly, only around 22 percent of the global marketers are backed with data driven initiatives. This is astonishing considering the prevalence of analytics in marketing success and proving a return on investment. It is uncertain whether this emanates due to a lack of either resources or knowledge, but justifying this failure over the lack of resources sounds deplorable amidst the sizable growth of internet platforms. Marketers have to consider other physical sources along with digital platforms to make analytics more effective. However, marketing analytics is expected to reach a value of 4.4 Bn dollars by 2023. This is gaining new scope as the wider application areas of AI, Multi-Asset Risk System (MARS), blockchain technologies and Internet of Things, engulf analytical processes of marketing. A particular advancement to this field is a system which tracks the performance of marketing campaigns by identifying patterns to help predict future performance and spending using AI.
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To help business providers in selecting promising marketing analytics solutions, a distinguished panel of prominent marketing specialists and analysts, along with Marketing Tech Outlook’s editorial board has assessed and shortlisted the companies offering pioneering technology solutions in the marketing analytics industry. This listing gives a comprehensive understanding of solutions that can be implemented to optimize your business process.
We present to you, our “Top 10 Marketing Analytics Solution Providers — 2018.”
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Top 10 Marketing Analytics Solution Providers — 2018 Top 10 Digital Marketing Analytics Solution Providers — 2017
Top MARKETING ANALYTICS Companies
MSIGHTS
Provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers
SoloSegment
Assists businesses in discovering where their site search is failing to progress customer journeys and provides solutions that make site search more effective at delivering business value
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solosegment.com
Tableau Software
Tableau helps organizations unleash the power of their data through visual analysis
Analytic Partners
Analytic Partners provides marketing analytics and strategic consulting services for businesses
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Bridgei2i
BRIDGEi2i provides business data analytics solutions for marketing, sales, pricing, risk management, supply chain and predictive maintenance
Cake
CAKE brings clarity to digital marketing campaigns for clients around the world
Chartio
Chartio is a cloud-based enterprise analytics platform that offers data blending, exploration and visualization solutions
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comScore
ComScore is a cross-platform measurement company that provides marketing data and analytic solutions to media and advertising agencies and publishers
Fractal Analytics
Fractal Analytics offers predictive analytics and scoring solutions for financial services, consumer products, retail and telecom sectors
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Ziosk
Ziosk develops ordering and pay-at-the-table tablet touchscreen technology for the casual dining restaurant market
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TOP MARTECH STARTUPS
We all know that ‘change’ is a vital aspect in any revolution and the global marketing dynamics is no different. The rise in new technology and innovation in the marketing tech (MarTech) world have brought forth unprecedented benefits to marketers. Today, stakeholders are leveraging analytics, data, and other cutting-edge tools to meet the disparate needs of each consumer and continually entice them with personalized behavior-based marketing. The use of advanced algorithms and analysis to segment unique personas has acted as impetus in delivering highly-effective tailored, customized marketing campaigns. Owing to the customized marketing approach, the interaction between digitally engaged customers and marketers has improved radically and has improved brand loyalty and customer experience.
The proliferation of AI in marketing has automated several auxiliary tasks such as trend analysis and multi-level data extraction. Moreover, the MarTech future has pretty more to offer. In the coming years, we will see heuristic computing abilities at the helm of marketing campaigns and data interpretation will subsequently move to a machine domain through a network of IoT devices.
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Albeit the industry is abuzz with talks of ad tech data and other emerging marketing technologies, CMOs often face difficulty on capitalizing on the same. To assist CMOs maneuver in the right direction while adopting Martech, our distinguished panel of CEOs, CIOs, VCs, and analysts along with the Marketing Tech Outlook’s editorial board has selected the most promising MarTech Startups of this year. The startups featured in this edition demonstrate an ability to develop innovative technologies combined with outstanding customer service.
We present to you Top 10 MarTech Startups — 2018.
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Top 10 MarTech Startups — 2018
Top Martech startups companies
Jabmo
Offers solutions and services that capture anonymous buying activity and execute personalized account-based marketing
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jabmo.com
Keyper Marketing
Delivers a platform to help generate new customers through digital marketing at a healthy ROI
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keyper.marketing
Pirsonal
The company provides an innovative Individualized Video Marketing Platform along with consulting and project services that help companies evoke a reaction from their segmented and individualized audiences
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pirsonal.com
PowerPost
An enterprise-level publishing platform that streamlines content marketing and turns brands into Power Publishers
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Signalayer
Offers a cloud-based engagement optimization platform to help brands create engaging marketing experiences for their customers by enhancing UX
signalayer.com
Streampage
Provides automated marketing solutions to create strong real-life relationships and boost growth for small businesses
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streampage.com
TextWik
A powerful SaaS provider of innovative cloud communications SMS, MMS, Voice messaging and integrated Email marketing software to organizations of all sizes to easily capture more leads, connect and engage with their customers on the mobile channel
textwik.com
engageSimply
Fuses the science of real time intent topic targeting and contextual programmatic technology to deliver a platform that lets advertisers deploy acquisition marketing at scale
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Native Ads
A content discovery and in-stream native advertising platform that facilitates the native ad buying and selling process for publishers and advertisers at scale across websites, mobile web and apps
Prism Global Marketing Solutions
Develops solutions to create marketing and sales campaigns for driving awareness, engaging customer, and improving leads
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