TOP MARKETING AUTOMATION SOLUTION COMPANIES
Marketing is increasingly driven by data and advancements in technology, be it the use of different marketing strategies or various marketing tools and software to gain increased ROI. It is the right time for every organization to jump into marketing automation. To align their services with market demands, many B2B firms have moved beyond simple forms of marketing such as email and social media. They are now shifting their focus to multichannel messaging in real-time.
As automation has invaded every facet of the marketing arena, from sending emails to interacting with customers using intelligent chatbots, it is crucial for marketers to remain abreast with the latest trends in the marketing automation landscape.
In today’s consumer-first market, personalized content marketing is expected to take the lead. This is because customers are demanding relevant and one-of-a-kind experiences from their brands. By combining user attributes on the website and social media, studying their preferences such as likes and dislikes, and buying habits, marketers could formulate a strategy that offers personalized recommendations to the customers. Use of various marketing tools and software helps marketers to collect the aforementioned data and perform data analytics to extract actionable insights from the information.
Among many, one of the prominent and most promising marketing automation trends is the use of enhanced applications powered by artificial intelligence (AI). Marketing automation tools such as Adobe Audience Manager and ActionIQ not only offer marketers the ability to measure past marketing campaign performance but also formulate future campaigns that are likely to result in successful marketing. Similarly, several other marketing automation applications include delivering personalized content to the consumers’ inbox, cater to their specific needs, and provide round-the-clock customer service without human intervention. Chatbots are one of those ways of providing customized experiences to the customers.
Another major benefit of marketing automation is its ability to integrate various marketing channels such as email, social media, mobile, and search engine to provide an omnichannel experience. Marketing automation enables marketers to identify and discover various touchpoints to deliver information, which is relevant to the customers. Such an approach of engaging consumers helps organizations to attract potential prospects on their website regardless of the channel used. However, leveraging the maximum benefit of omnichannel marketing is still far from reality for many enterprises.
Similarly, the potential of other highly anticipated techniques and technologies such as real-time communication, lead generation, and voice commands that have entered the market are revolutionizing the marketing automation industry.
This edition of Marketing Tech Outlook features companies that are at the forefront of offering Marketing Automation Solution. In the last few months, a distinguished panel comprising of CEOs, CIOs, VCs, and analysts including our editorial board reviewed the top companies in the domain, and shortlisted the ones that are at the helm of tackling challenges in the marketing automation solution space. All of the selected vendors are at the top in their respective field and have vast experience in providing solutions that accelerate business growth and customer satisfaction through marketing.
We present to you Marketing Tech Outlook’s ‘Top 10 Marketing Automation Solution Providers of 2019’
Top Marketing Automation Solution Companies
Built within the Dynamics environment, ClickDimensions is exclusively designed marketing solution for Microsoft Dynamics. The company ensures success for marketers by combining multi-channel marketing automation technology with a wide variety of marketing services. The company offers a robust and user friendly marketing automation platform with a dashboard linking multichannel marketing campaigns to revenue and gives the needed support required by the clients. ClickDimensions provides solutions to help the customers engage leads and sales with features like, campaign automation, email marketing, web forms, event management, reporting, survey, web intelligence lead scoring, landing pages, SMS messaging and social marketing.
DemandEngine is a marketing automation software and eCRM services company supporting higher education communication and enrollment management. The company aims to help students make life-changing decisions about their future via education. DemandEngine believe in the power of conversation as its marketing automation platform is built with powerful capabilities, assisting students in mastering the art and science of digital marketing to uncover demand and build relationships. Using its leading marketing automation platform, DemandEngine helps colleges automate digital campaigns to recognise prospective students and engage current students and graduates throughout their lifecycle with the institution.
3.Higher Logic
Higher Logic is a cloud-based engagement platform that helps in building a customer community and provides automated marketing solutions. Higher Logic’s data-driven approach gives organizations an expanded suite of engagement capabilities. Tracking the initial web visit to renewal and ongoing engagement of a customer, Higher Logic helps its users manage interactions along each stage of the digital customer experience. Organizations all over the world use Higher Logic’s platform to bring people together, provide a home for communication, share ideas, answer questions, and stay connected
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