TOP MARTECH CONSULTING/SERVICE STARTUPS

Dave Koz
MarTech Outlook
Published in
3 min readNov 18, 2019
MARTECH SERVICE STARTUPS
MARTECH SERVICE STARTUPS

Being a marketer today is harder than ever. And more exciting, too!

Implementing new solutions, selling and demonstrating results are integral to successful marketing. Email, marketing automation, SEO, advertising, creative writing, identity resolution, video editing… it’s all in a day’s work.

MarTech is continuously evolving as it is a never-ending cycle of optimization and measurement. Personalization, smart programmatic buying, and omnichannel marketing depend on having the right data at the right time. Using smart analytical capabilities, classifying, collating, and sorting customer-related data is opening new avenues to increase sales and customer experience.

Every interaction a consumer has with a product or solution is being utilized for future optimization. Similarly, with the massive amount of data collected from social media, marketers can truly understand what customers need. This aspect helps marketers to harness customer-related data in real-time and then quickly modify messaging or branding for maximum effectiveness. By taking into account all of the specific data points across every digital channel over the lifetime of a brand-and-customer relationship, marketing is becoming increasingly personalized. Albeit the industry is abuzz with talks of ad tech data and other emerging marketing technologies, CMOs often face difficulty on capitalizing on the same. To assist CMOs maneuver in the right direction while adopting novel Martech solutions, Marketing Tech Outlook has come up with this edition on most promising MarTech Startups featuring companies such as Hamer Marketing Group, LearningCurv, and Open Lock Marketing. The startups featured in this edition demonstrate an ability to develop innovative technologies combined with outstanding customer service.

We present to you Top 10 MarTech Consulting/Services Startups — 2019

Top MarTech Consulting/Service Startups

  1. Hamer Marketing Group
    Hamer Marketing Group (HMG) is the leading provider of marketing support services for busy CMO’s, VP of Sales, and Marketing Operation teams. The marketing automation services include email marketing, lead scoring, and staff augmentation, which nurture the leads by integrating sales and marketing teams. Along with automation, HMG renders Account-Based Marketing services to identify the best prospects and build campaigns. With strong team of experts, the company brings in unrivaled expertise to understand the business and implement technology for its clients. HMG supports marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Pardot, Net-Results, Mailchimp, and ActiveCampaign.
  2. LearningCurv
    LearningCurv trains and equips business professionals on Salesforce platforms including Salesforce CRM, Marketing Cloud, Service Cloud, Pardot, and Analytics Cloud. In order to provide the best Salesforce software training programs, LearningCurv focuses on continuous improvement and excellent user experience. By teaching in-depth classes, equipping clients with the best practices, and providing excellent customer service the company strives to create the most outstanding business software training experience on the web. LearningCurv’s certified experts strives to give clients a thorough and involved training experience where they empower the users to master the tool.
  3. Open Lock Marketing
    Open Lock Marketing provides companies the key to unlock their brand and marketing potential. Based in Austin, Texas Open Lock Marketing works with small to mid-size companies all over the world. With gathered work experience from companies such as IBM and Atlassian, Open Lock Marketing utilizes corporate knowledge and embraces challenges and converts them into opportunities. Open Lock Marketing not only conducts comprehensive strategy and consulting sessions with each customer, but also offers a buffet of services. These include digital marketing with strong SEO capabilities, creative design services that build new themes, sponsorships and events for both online and offline branding, content creation for various platforms, and partner programs.

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