MartiansVs Announce Flagship Beer Martianhead Pale Ale
Happy International Beer Day!
MvR is delighted to announce our flagship beer in collaboration with East London Brewing Co.
Martianhead Pale Ale will be available at Betty’s Bar in our metaverse space; and in real life through the East London Brewing Co brewery and our website.
We have also teamed up with RAREBIT, an all day kitchen, bar, and grocery store in Elephant Park, Elephant & Castle — now serving Martianhead Pale Ale. It is run by serial entrepreneurs and restauranteurs Mark Angell and Will Nias.
Andy Pringle, ‘Cleetus’, Founder of MvR said:
‘This is the start of something big — we’ll be one of the first beers available in the metaverse and the first in UE5. Partnering with top-class businesses like East London Brewing Co and RAREBIT is just the start for MvR as we look to build out and develop towards a Blue Chip NFT and real world brand.
He added: ‘We can’t wait to enjoy a refreshing MvR Martianhead in both the real and virtual worlds!’ East London Brewing Company is passionate about beer and about celebrating brewing as one of the many wonderfully diverse, creative and innovative traditions of East London.
Oliver Bergassi of East London Brewing Co said:
“Martianhead has been co-developed with drinkability in mind. This low bitterness New England Pale Ale has a creamy mouthfeel with juicy tropical notes. We’re using the finest hops and ingredients found on earth and throughout the rest of the universe. We can’t wait to meet everyone in a virtual or real world bar soon!”
RAREBIT celebrates modern British cuisine, working with the finest local producers, serving coffee from Climpson & Sons, bread and pastries from Flor, fresh produce from Natoora, cheeses from Neal’s Yard Dairy.
Mark Angell, RAREBIT CEO said:
‘We’re pleased to be partnering with MvR and to be the first official bar and restaurant to be serving Martianhead. It’s exciting to be involved with this NFT collection which is at the cutting edge of new technology, I’m sure this is just the start of a very fruitful relationship.’
MvR are already in partnership discussions across the world and beginning to build out other MvR branded beverages; gin, rye whiskey, and hard seltzer in partnerships with other top tier brands.’
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More about East London Brewing Co:
more about RAREBIT:
