Base Universe x Masa: The First-Ever Web3 Media Community Domain Name Launch

Base Universe, the Leading Media Platform for Base Blockchain, Launches Domain Names to Fuel Community Growth

Masa
Masa
4 min readJun 14, 2023

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Introduction

Today, we’re excited to announce a partnership between Masa and Base Universe. The Base Universe community can now mint .bu soulnames, on Base testnet, to power their reputation and contributions.

Base Universe has risen to become the go-to resource for information and news about the Base Blockchain ecosystem. Since launching early this year, they have built an avid following with their insightful social content detailing all the latest news, ecosystem updates, and on-chain data analytics.

Masa, the leading soulbound token protocol on Base, has partnered with Base Universe to take their community to the next level. We’re excited to unveil the launch of .bu community domain names. The community can now mint their rare and unique .bu domain names, and will be able to use their .bu domains as unique personal identifiers in the Base Universe partner ecosystem. This collaboration will amplify community engagement within Base Universes’ rapidly growing media brand, and build brand loyalty with their followers and partners across the Base ecosystem.

We’ve already seen incredible success and rampant demand for Masa’a .base soulname services, with users having minted 260,000+ .base domains on testnet since April 25, 2023. We can’t wait to witness the impact of .bu soulnames and launch a new soulbound domain service into the base ecosystem.

A Universe of Community Domains Use Cases

Scaling communities around new L2 blockchain ecosystems can be challenging. However, Masa community domains have been a catalyst for growth, collaboration and virality that have far out-performed other web3 marketing tactics like social campaigns and airdrops.

Read more about how to turn followers to superfans using community domains here.

Base Universe will have the opportunity to quickly and effectively scale their media brand by building a community of unique users who have established their identity and can build their reputation on the Base Universe platform. Users who mint their .bu domains will be able to access a wide variety of use cases, including: badges, loyalty programs, rewards and achievements across Base Universe and its partner ecosystem.

As with all our partners, the Masa team has been hands-on supporting the development of .bu community domains, and look forward to helping scale other projects in the Base ecosystem. If you have a developer team, all the tools you need are at your fingertips.

Mint your .BU Domains

Step 1: Receive FREE Base Goerli Test ETH (you will need it to pay gas for .bu domain mint)

*Please Note* this network can experience long delays due to current demand

Step 2: Connect Your Metamask Wallet to the Base Goerli Testnet

  • Visit the Base Universe Dapp and connect your Metamask wallet- baseuniverse.masa.finance
  • Click on the dropdown of networks.
  • Click on Add Network.
  • A new window will pop up.
  • Now in the left sidebar click on “Networks”, a new window will appear. There you can see all the available Testnet networks that are available but not visible. If the Goerli Test Network does not appear you can search for the network.
  • Add the Goerli Test Network to your wallet
  • Go to baseuniverse.masa.finance. When you logon, you will be prompted to Switch Network from Goerli Testnet to Base Goerli Testnet.

Step 3: You will be prompted to mint your .bu domains. All .bu domains on testnet are free, and secure your early access sport for mainnet.

Step 4: Approve the transaction and success, that’s it! Share your freshly minted domains on Twitter.

Welcome to the Base Universe

Base Universe has been instrumental in fostering collaboration across Base ecosystem projects. We are hyped to be partnered with such an integral ecosystem partner and leading brand. We can’t wait to see the community, and are excited to roll-out the first branded soulbound minting destination by Masa. A first for any media brand in web3, let alone the world.

The Universe is expanding 🌌

Follow Base Universe on Twitter.

Be a part of the Masa Community 🌽

Website | Discord | Telegram | Twitter

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Masa
Masa
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