The Face of a Brand
Why Maslo puts a focus on empathy rather than tech
Have you ever gone out with a friend and when the small talk is through, you’re not quite sure what to say? Sure, you may have plenty you’re thinking, but you’re maybe just not sure how to verbally express it. Thinking “will this make sense if I say it?” or “can I trust myself to say what I actually mean?” or the always haunting “what if I sound stupid?”
Important things ride the line of our choice to express ourselves. In the age where we can shy away from our own voices, Maslo is a space where you can speak and remember, again, what it’s like to free flow your thoughts — out loud, with no consequences. It is a space to grow.
As people, we are made of head & heart, fact & feeling, reality & imagination. This is what I fell in love with as I discovered Maslo and how it brought these human concepts to life. And now I run the Maslo.ai instagram, known as @heymaslo.
Empathetic Social Media
Brands are beginning to realize that Instagram is “the new homepage.” It gives a face, vibe, voice, personality, and essence to whatever it is you are about. Maslo is always evolving, therefore we challenged ourselves to create a space that represented the very natural process of growth.
Like any great brand, after we began to roll with our creative direction, curating the perfect feed, it came time for some awesome UGC inspired content. Onward and upward! We drew up ideas and decided an in home session using Maslo in the spaces we ponder and feel the most would be the right place to start. One photoshoot later, and here we arrive with these images that have filtered into the @heymaslo feed.
Treat Yo Self
Maslo is a space to process, to evolve, to discover and to reflect. Maslo is fact, it’s artificial intelligence. It’s incredibly intelligent and with information received, it continues in evolution. But Maslo is also heart. It was designed as a space to be, to rest. For those who live in the emotion, or those who want to evolve in their emotion, Maslo is the space. Maslo asks questions, Maslo is safe, Maslo listens and learns.
The greatest piece, though? It may be the idea that Maslo taps into an extremely vulnerable part of us all. When Maslo asks you a question, there is no space to type your response. You can’t write it and post it, you can not text and send it, you can not pencil it and store it away on a dresser — you must speak.
I believe there is power in hearing your own voice. Using your own words to SPEAK OUT your own thoughts, hearing yourself think the things you think. Bringing clarity and life to your inner dialogue.
With all of this being said, the evolution and discovery of who we ~really~ are is the direction we aim to pursue for the Maslo instagram. I love it. It’s taken time (as always) to really navigate in the creative journey. Why are we posting such moody and emotional content as an AI brand? Well, because we believe in head and heart.
Keep evolving!
Nat
