Maintaining Corporate Identity With Enterprise Communications
Going into the workplace these days is an entirely different experience than it used to be. Traditional office spaces were big buildings with smaller private offices or cubicles that were assigned to individual employees — kind of like you see on “Mad Men” or other period pieces from the last 50 years. There was usually a front desk for a receptionist and individual desks for secretaries as well. These days, though, it’s rare to find an office setting that works that way. Instead, its increasingly common for employees to work remotely or in areas with open office floor plans.
The Rise of BYOD
With the rise of BYOD (Bring Your Own Device) and the shift to open office floor plans, the nature of employee communications is changing drastically. Super expensive company-owned spending initiatives are, for the most part, a thing of the past — employees don’t sit at company computers answering company phones all day. In fact, people often just work from home or in some other remote location, and might not have much face-time with bosses or other employees at all. So what does this mean for the nature of corporate identity now and going forward?
Unifying Corporate Identity
It’s no secret that having a united face is a super important element of your branding. Without consistency across your communications and messaging, your identity can suffer — consumers won’t know what to expect from you and brand loyalty and trust can be damaged. It’s important to take steps to ensure that your corporate identity remains strong and united despite the changing nature of the workplace.
Enterprise Solutions
The best way to ensure that you have consistent messaging and a united face on communications is to implement an enterprise communications system. Having an all-in-one mobile communication platform can make your team more productive and keep your messaging more consistent. Employees have one work number for all work-related calls and texts on their mobile phone so that there isn’t any confusion or mixed messaging between their private and personal correspondence.
This technology eliminates the need for desk phones, which many businesses are getting rid of anyway. It’s a great way to enable employees to communicate effectively and manage important client contacts, all while maintaining a unified corporate identity. These systems can also be automatically integrated with a CRM, like Salesforce, so that whenever an employee communicates with a client, the information is automatically loaded into the account. This integration allows for consistent and detailed communication and accurate reporting that helps to improve workflow and customer service going forward.
Benefits of BYOD
BYOD can help companies save thousands to millions of dollars each year. Instead of providing and supporting expensive devices and maintaining large office spaces, businesses can manage mobile data plans that keep employees looped in without all of the excess overhead. While this can be a huge boon for employers, it’s important to take measures to make sure that corporate identity doesn’t suffer as a result. With an enterprise communication solution, you can implement things like number blocks and call forwarding to ensure that employee communications are unified.
Having a solution in place to keep personal and business communications separate is the first step in switching over to a desk-phone free environment. You’ll find that you actually end up saving a lot of money on bills and that your employees will love the freedom and ease of access that having a mobile solution provides.
