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4 steps that will upgrade my SEO results in 2024

Steal these. Please!

Shubham Davey
Master of SEO
Published in
3 min readJan 24, 2024


Image generated by the author using Dall-E

I have been an SEO fanatic forever. I love how sustainable this marketing channel is. Unlike other channels, SEO isn’t a getting-rich-quick Ponzi scheme.

If you pay close attention, no channel will produce immediate results, even if you pay for it. Results that can pay your bill are hard to reap, no matter what channel you choose.

With that said, here are 4 steps for you to upgrade what you reap by doing SEO.

#1 Research topics, not keywords

The biggest mistake most first-founders make is researching for keywords. People aren’t interested in keywords, they’re interested in topics.

When was the last time you refused to optimize your search by changing the search term? If one search term isn’t helping, you immediately rephrase the search, don’t you?

What does this mean?

You as a publisher/creator should focus on addressing the topics that your target audience is interested in.


Use tools like ahrefs to discover related topics.

Screenshot by author

#2 Optimize for only one search intent

Content marketing has evolved to a stage where longer form content means 1000 words. It’s logically impossible to address more than one search intent in those 1000 words.

Concentrated the better. The chances of conversion dilute with addressing more than one search intent.

Here are some ways you can address search intent in your copy:

  1. Understand the reader’s journey: Craft content that aligns with the stages of starting a business or a purchase. From idea generation to scaling up, from need to want.
  2. Solution-oriented content: Focus on providing actionable solutions to common challenges faced by your target audience.
  3. Incorporate real-world examples: Use case studies and stories of existing users to illustrate points and provide relatable context.
  4. SEO optimization with long-tail keywords: Target specific, long-tail keywords that your audience is likely to search for. Remember, keywords do not convey anything about the intent, the topics do.
  5. Regularly update content: Keep content up to date. The intent might be the same the questions related to the topic keep changing.
  6. Include expert opinions and interviews: Feature insights to make the content more human, solution-oriented, and engaging.

#3 Repurpose on social media

Social media has become the easiest tool to take care of EEAT guidelines. There’s no room for “Work in silence, let your success make the noise”. Especially if you want to dominate search engines.

Pick 2–3 social platforms, pick a format you’re comfortable with, and start talking about 2–3 categories you can talk about without any preparation.

Don’t worry about repurposing your content in the beginning, just be consistent in creating social content. Let people know the person you are. Have an opinion, stick with it, and build a decent following around that.

Once you have that, repurposing suddenly becomes fruitful.

Don’t trust me? Here’s the proof.

Also, check out this, this, and this post to know how experts are using social media to mint free money. Find more such awesome proofs here.

You’re welcome.

#4 Keyword clustering

Since AI became a common term in our lives, two SEO strategies became common along with it — “Topical authority” and “Keyword clustering”

Topical authority is so deep that Koray Gubur has made a career out of it. I admire Koray and his knowledge about Topical authority is insane.

I’m yet to find someone who knows about Topical Authority, as good as Koray does.

There’s a message here.

Did you catch it?

People know Koray for one thing despite he knows more than one thing about SEO.

Koray’s topical authority around topical authority is second to none.

Topical authority is the outcome and keyword clustering is the action item.

Use tools like Keyword insights to easily create keyword clusters, without having to find keywords manually. Keyword clustering increases content relevance for the target audience which directly helps with topical authority.