The key to being found online is showing up where potential customers search.
Some users might use search engines (e.g. Google Search) to find your business. Some might use a map database (e.g. Google Maps). Other users might use review sites (e.g. Yelp). Still, others might use social media (e.g. Facebook) or niche business directories like those for restaurants or doctors (e.g. Allmenus, Zocdoc). That’s why claimed and verified listings that are complete and up-to-date are essential for your business to be found online.
In this post, I’m going to share 18 free directories to list your business online.
1. Apple Maps Connect
Apple Maps Connect is the portal for adding business listings to Apple Maps (the default maps app on iOS, iPadOS, macOS and watchOS).
While most listings here are populated from Yelp, listing your business with Apple will become as important as listing it on Google My Business as Apple Maps becomes a more robust database. Currently, you can add your business information, category, hours, links, if you accept Apple Pay, etc.
List your business on Apple Maps.
2. Bing Places for Business
Bing Places for Business is the portal for adding business listings to Microsoft’s Bing products. Listings appear on Bing Search and Bing Maps with the business name, address, category, hours, links and more.
List your business on Bing Places for Business.
Citysearch is an online city guide for local businesses.
List your business on Citysearch.
CitySquares is a neighborhood directory for local businesses that includes reviews and recommendations.
List your business on CitySquares.
5. Facebook Business Page
A Facebook Business Page displays business information, including your category, address, contact details, links, photos, videos, events, reviews, posts, etc.
List your business on Facebook.
6. Foursquare for Business
Foursquare is a location technology platform that’s dedicated to helping people discover and share information about businesses and attractions. After claiming your listing, edit your business category, hours, add photos, links and more.
List your business on Foursquare.
7. Google My Business
Google My Business lets businesses manage their online presence on Google Maps and the Business Profile on Google Search. With a claimed and verified listing, you can edit your business information, category, hours, add photos, links, posts, respond to reviews, create posts and more.
List your business on Google My Business.
8. Instagram for Business
Instagram for Business helps businesses connect with their audience through images and video. Use this social media platform to add a business profile, post photos or videos of your menu items and communicate with your audience.
List your business on Instagram.
9. LinkedIn Company Page
A LinkedIn Company Page is similar to a Facebook Business Page, but targeted at businesses — not customers. Use this social media platform to add your business information, post job listings, events and more.
List your business on LinkedIn.
Local.com helps users find local businesses with driving directions, reviews, ratings, phone numbers, addresses and more.
List your business on Local.com.
Manta is one of the largest online resources dedicated to helping small businesses become more competitive through its directory.
List your business on Manta.
12. Pinterest Business
Pinterest is a social bookmarking site. Use the Pinterest Business platform to add business information, post articles, engage your audience, get inspired, etc.
List your business on Pinterest.
TripAdvisor is the world’s largest travel platform. Travelers use it to browse more than 859 million reviews and opinions of 8.6 million businesses. Use the platform to edit your listing, respond to reviews, track performance and more.
List your business on TripAdvisor.
Twitter is where online conversations are happening in real-time. Use this social media platform to add business information, post offers, discounts, photos, articles, videos, etc. Start a conversation with your target market that’s centered around your products or services.
List your business on Twitter.
Waze is a Google-owned GPS navigation app that informs users about traffic, construction, police, crashes and more. Google recommends adding your business through the Waze Map Editor (WME) to allow more control over submitted information.
List your business on Waze.
Yellowbook is owned by Hibu which claims to offer smart digital marketing made easy. Like other business directories, once you’ve claimed your listing you can edit your business description, links and more.
List your business on Yellowbook.
17. Yelp for Business Owners
Yelp is one of the most popular directories that connects people with local businesses. After adding or claiming your business, you can edit business information, respond to reviews, view click and call reports, etc.
List your business on Yelp.
18. YP (Yellow Pages)
YP (Yellow Pages), Super Pages and DexKnows are all owned by Thryv. Claim your listing to edit business information, add images, video and respond to customer reviews.
List your business on YP (Yellow Pages)
Best Practices for Responding to Reviews on Google, Facebook & Yelp
Follow these best practices for responding to reviews on Google, Facebook and Yelp.
How to Respond to Negative Online Reviews (Step-by-Step Guide)
Use this step-by-step guide to respond to negative online reviews on Google, Facebook, Yelp and other review sites.
You just learned 18 free directories to list your business online. Business directories get acquired, rebranded and shut down all the time. If you find it difficult to manage all of your listings, you may want to use Yext (not free). They’ve partnered with many businesses on this list and many more, so you can control multiple listings from a single location.