Where to Put Call to Action Buttons on Your Website

Find out where to put primary and secondary call to action buttons on your website.

Jeff Shibasaki
Sep 3 · 6 min read
A woman clicking on the trackpad of a MacBook computer.
A woman clicking on the trackpad of a MacBook computer.
Photo by Cleo Vermij on Unsplash

1. Top of the Page / Above the Fold

1Password’s website with a red line that illustrates the content that appears above the fold.
1Password’s website with a red line that illustrates the content that appears above the fold.
Above the fold on 1Password’s website. Image by Jeff Shibasaki / Master Your Website.

Action Steps

2. Middle of the Page

Xero’s website with a list of features and secondary CTAs.
Xero’s website with a list of features and secondary CTAs.
Middle of the page CTAs on Xero’s website. Image by Jeff Shibasaki / Master Your Website.

Action Steps

3. Bottom of the Page

HelloFresh’s website and the CTAs that appear at the bottom of the page.
HelloFresh’s website and the CTAs that appear at the bottom of the page.
Bottom of the page CTAs on HelloFresh’s website. Image by Jeff Shibasaki / Master Your Website.

Action Steps

4. Footer

The footer section of Kitchen Stories’ website.
The footer section of Kitchen Stories’ website.
Footer CTAs on Kitchen Stories’ website. Image by Jeff Shibasaki / Master Your Website.

Action Step

Final Thoughts

Master Your Website

Teaching how to design, market and manage websites.

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Jeff Shibasaki

Written by

Writing about design (my work) and culture (my life). https://jeffshibasaki.com

Master Your Website

Teaching how to design, market and manage websites.

Jeff Shibasaki

Written by

Writing about design (my work) and culture (my life). https://jeffshibasaki.com

Master Your Website

Teaching how to design, market and manage websites.

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