19 Digital Marketing Tactics to Build Brand Awareness

Learn how to build brand awareness for your business with these digital marketing tactics.

Jeff Shibasaki
Sep 6, 2020 · 6 min read

1. Affiliate Marketing

Cost: $$

2. Blogging

Cost: $

3. Blog Sponsorships

Cost: $$

4. Business Listings

Google My Business’ homepage.
Google My Business’ homepage.
The Google My Business sign up page. Image by Jeff Shibasaki / Master Your Website.

Cost: Free

5. Display Advertising

Cost: $$

6. Endorsements

Cost: $$$

7. Guest Posting

Cost: $

8. Link Building

Cost: $

9. Mentions

Cost: Free

10. Native Advertising

Cost: $$

11. Podcast Advertising

Cost: $$

12. Podcasting

Cost: $$

13. Press Release Marketing

Cost: Free / $

14. Referral Marketing

Cost: Free / $

15. Search Engine Marketing (SEM)

Google Ads homepage with a smartphone an an example ad.
Google Ads homepage with a smartphone an an example ad.
The Google Ads sign up page. Image by Jeff Shibasaki / Master Your Website.

Cost: $$

16. Search Engine Optimization (SEO)

Cost: Free

17. Social Media Marketing (SMM)

Cost: $$

18. Social Media Optimization (SMO)

Cost: Free

19. Social Media Presence

Cost: Free

Final Thoughts

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Jeff Shibasaki

Written by

UX Writer. UX Designer. Culture Blogger. See my work at https://jeffshibasaki.com

Master Your Website

Teaching how to design, market and manage websites.

Jeff Shibasaki

Written by

UX Writer. UX Designer. Culture Blogger. See my work at https://jeffshibasaki.com

Master Your Website

Teaching how to design, market and manage websites.

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