15 Marketing Tactics to Keep Your Business Top of Mind

Learn 15 marketing tactics that attract leads, get referrals and retain loyal customers with top-of-mind awareness (TOMA).

Jeff Shibasaki
Sep 4, 2020 · 7 min read
A man holding up a plastic cup of free Starbucks coffee.
A man holding up a plastic cup of free Starbucks coffee.
Photo by Omar Lopez on Unsplash

1. Stand Out

Looking up at McDonald’s Golden Arches.
Looking up at McDonald’s Golden Arches.
The Golden Arches are the symbol of McDonald’s. Photo by Joiarib Morales Uc on Unsplash.

Action Step

2. Connect Emotionally

Action Step

3. Build an Email List

Action Step

4. Be Consistent

Action Step

5. Use a Tag Line or Slogan

Action Step

6. Share Industry News

Action Step

7. Use Loyalty Cards & Gift Cards

Starbucks Rewards’ webpage with a red square around the free drink on your birthday.
Starbucks Rewards’ webpage with a red square around the free drink on your birthday.
The benefits of Starbucks Rewards. Image by Jeff Shibasaki / Master Your Website.

Action Step

8. Advertise Online

Action Step

9. Retarget or Remarket

Action Step

10. Sponsor Events

Action Step

11. Host Meet-Ups

Action Step

12. Refresh Your Offers

The front and back of Apple’s Product(RED) iPhone.
The front and back of Apple’s Product(RED) iPhone.
Product(RED) iPhone. Image by Jeff Shibasaki / Master Your Website.

Action Step

13. Create Freebies

Action Step

14. Hold Contests

Action Step

15. Follow-Up

Action Step

Final Thoughts

Master Your Website

Teaching how to design, market and manage websites.

Sign up for Master Your Website

By Master Your Website

Get the monthly, ad-free newsletter that’s all about taking control of your website and increasing conversions. Take a look

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Jeff Shibasaki

Written by

UX Writer. UX Designer. Culture Blogger. See my work at https://jeffshibasaki.com

Master Your Website

Teaching how to design, market and manage websites.

Jeff Shibasaki

Written by

UX Writer. UX Designer. Culture Blogger. See my work at https://jeffshibasaki.com

Master Your Website

Teaching how to design, market and manage websites.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface.

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox.

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic.

Get the Medium app