Why your customer should care about Scrum

Let’s face it, your stakeholders couldn’t care less about Scrum or whatever framework you’re using. And I understand that. They just want to get their needs met. Scrum is not one of their needs. If you go off to buy bread, you don’t care how they made it. You just want to feed your family and yourself. Or maybe a more complicated example: buying a new car. You don’t care what mold they used to create the doors.

But here’s the thing. In such cases, you know exactly what you want. In domains where Scrum thrives, people don’t know what they want. They think they do, but they really don’t. Only when having a new piece of working product in their hands, they’ll know whether it meets their expectations or not. And that is why they should care about Scrum.

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You’re shooting in the dark without the voice of the user

Unless you have a crystal ball, OR telekinetic abilities (if so, you’d be a great guest for my podcast. You could solve many issues for other Scrum Teams), you can’t exactly predict what your customers want. You’ll gradually find out. That’s the beauty of empiricism: knowledge comes from experience and conducting experiments.

You need the voice of the customer to make actual progress. They need to be involved in the process as often as needed. Here’s a…