Jack in the Box

Seven years of creative and strategic engagement.

Matt Anderson
Nov 21, 2018 · 3 min read

A lot can change in seven years. Actually, we should just admit that a lot does change in seven years. In 2011, I helped lead Struck’s pitch efforts to become Jack in the Box’s new digital agency of record. Since then, we’ve maintained a strong relationship that has weathered strategic shifts, leadership changes, organizational upheaval, and more.

While early efforts for the brand focused on creative digital campaigns (Upload a photo and make a bacon baby! Scream at your computer for a special coupon! Social influencers make 101 Vines in five days!), the challenges have also evolved to include revenue-driving objectives focused on jackinthebox.com.

Walking the line between creative excitement and customer engagement has been the constant in all of the work. Delivering sticky, shareable digital content while also pushing for conversion around email sign-ups, location searches, (now) delivery options, and app downloads—I’ve worked to make sure that we can track, measure, analyze, and optimize every piece of the puzzle, even when the pieces are always changing.


Hi. I’m Matt Anderson — a creative director, agency leader, and strong advocate for diversity/equity/inclusion. I live in Portland, OR. If you’d like to work together, let’s talk.

Matt Anderson

This is the digital home of Matt Anderson—a creative…

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