About Me (and about Struck)
Leading an agency through the wilderness, fighting for progress.
For the last four years, I’ve been the CEO and ECD at Struck. It’s been an incredible opportunity, a chance to help push an agency into the future. I’ve worked hard to maintain our creative excellence while evolving into a more progressive, more modern agency.
It may seem weird to have my former agency as part of a portfolio site, but this is what I’ve been doing for the last few years. I’ve led this group of people. I’ve tried to give them freedom and autonomy while subtly guiding the work that we do. I’ve touched pretty much everything in one way or another. I’ve helped develop and integrate our values (Love, Fight, Adapt). I’ve led efforts to redesign our website (I’m especially proud of the current iteration). And I’ve tried to make us a more diverse, more equitable, and more inclusive place to work. So all of this is an attempt to represent my work as the CEO/ECD of Struck, a modern agency for evolutionary brands.
I cried when we found out we were having a girl. The whole idea of having a third child was predicated on the chance…medium.com
An update on diversity at Struck, inspired by the 3% Conference.medium.com
We’re not perfect, but we’re making things better for parents at Struck.medium.com
An open letter to the founder, motivator, organizer, and hell-raiser of the 3% Conference, Kat Gordon.medium.com
Another semiannual update on our diversity efforts — with some thoughts about excuses, tactics, and accountability.medium.com
Hi. I’m Matt Anderson — a creative director, agency leader, and strong advocate for diversity/equity/inclusion. I live in Portland, OR. If you’d like to work together, let’s talk.