Enough is enough. It’s time to support startups that respect our rights.

Surveillance is not a requirement. We’re looking for scrappy entrepreneurs trying to build something better.

It’s hard to avoid the headlines. The personal information of tens of millions of people was scraped by a political consultant campaign, using the API of the world’s largest social network. There was no data breach; there were no hackers. The information taken from the API as designed, which was there in the first place to support a targeted advertising business model with a goal of growth at all costs.

This event wasn’t alone. It would be naïve to assume that there had only been one solitary personality test that used this data. Aggressive data gathering has become commonplace. Even in the aftermath of the Cambridge Analytica scandal, Facebook again drew fire for storing facial recognition data without consent. And Facebook is far from the only tech company guilty of such activities.

It would be easy to blame the tech industry for these abuses of trust — and we should. But at Matter, we know that there are entrepreneurs and startups who are actively trying to create a more informed, inclusive, and empathetic society. There are ventures engaged in the business of supporting democracy. They’re out there, fighting against the tide to build something better. They know that technology, used well, can empower communities, not undermine and divide them. They know it’s not just about good intentions: it’s about deeply understanding the implications of your work. And we know this because they apply to join our program every single day.

A community changing media for good

Our five-month, immersive accelerator in San Francisco and New York City helps entrepreneurs de-risk their businesses through a culture of rapid, prototype-driven experimentation. We help you understand your users and your venture holistically, test your core assumptions, and land on something that resonates, is feasible, and is a viable business.

That’s important for every venture — but it’s particularly important when you’re mission-driven. You can have all the goodwill in the world, but if you’re building something that aims to do good, you have a responsibility to make it viable. If you want to make an impact tomorrow, you should want to be continuing to make waves two years from now. We want to help you do well while doing good.

We believe the seeds of the next great media institutions will be planted by courageous entrepreneurs who make the leap to build ventures that speak truth to power, close the empathy gap, and take a radically inclusive approach to amplifying the voices of all people.

This moment is too important to let slide. We’ve always made it clear that we’re looking for the next generation of ventures that will remake the technology industry into one that supports inclusion, empathy, and safety. And now it’s more important than ever.

A human-centered program that aligns you with your users

Recently, Anil Dash wrote in 12 Things Everyone Should Understand About Tech:

We can be thoughtfully skeptical and critical of modern tech products and companies without having to believe that most people who create tech are “bad”. Having met tens of thousands of people around the world who create hardware and software, I can attest that the cliché that they want to change the world for the better is a sincere one. Tech creators are very earnest about wanting to have a positive impact.

Wanting to make a positive impact is one thing. Ensuring that you do is another.

Matter’s program gives you the tools to holistically understand your user — and your venture. Our version of design thinking aligns you on a fundamental level with the people you’re trying to help. Rather than harvesting their data, or engaging in an ad blocking arms race with them, we can help you find business models that meet their deep, unmet needs, while allowing you to grow and reach profitability.

The Matter Nine program

Matter is all about testing and experimentation. The pillars of our program are Design Reviews: closed, safe spaces where you can get feedback on the vital characteristics of your venture. You will tell the story of your startup in the form of a narrative, and receive gloves-off, honest feedback from a panel of experts and invited attendees.

Nothing leaves the room; everybody understands that your venture is a work in progress; you decide which feedback you want to act on (after all, it’s your venture). But at the end of the session you have far more data than you had before.

Then, together with a community that will keep you accountable, you set goals that will guide you to the next Design Review.

In between, you meet one-on-one with members of our network of hundreds of mentors, hear the stories of invited speakers who have been down this entrepreneurial path before, participate in workshops around vital topics like revenue models and user journeys, and test and share with your fellow entrepreneurs as part of a weekly event we call a Shareout.

This is all in service of helping you to perform rapid tests, get feedback quickly, and use what you learn to propel you forwards at an accelerated pace by aligning you with your users. We’ve proven that the model de-risks startups and helps them find success. And in today’s climate, we think it’s more important than ever that the ventures that shape the future will support democracy and help to build a more informed, inclusive, and empathetic society.

Apply today. Applications are still open. You need a team, a working prototype, and a deck. We’re excited to meet you.


Matter is an SF & NYC-based startup accelerator and venture capital firm grounded in the principles of design thinking that supports early-stage media entrepreneurs and mission-aligned media institutions building scalable ventures that make society more informed, inclusive, and empathetic.

Our mission has never been more important than it is today. We are looking for scrappy entrepreneurs inspired to make real change. Our next cohort starts on August 13th, 2018. Apply now.

For regular updates, follow us on Facebook, Twitter, and Instagram, and subscribe to our mailing list.

Like what you read? Give Ben Werdmuller a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.