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The Path to Purple

Rebecca Harris
Jun 15, 2017 · 6 min read
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From SMS to Messenger.

In the afterglow of our Google Voice experiment, we quickly built our own platform that allowed us to send one-to-many SMS messages, and engage in one-to-one conversations with users who messaged us. Soon those 100 users turned into 3,000. 3,000 strangers that I began interacting with as if we were friends. They even started sharing content and information with me.

Insights → Platform Play

There were 2 key insights that we gained from our SMS/Messenger-Election experience.

  1. When you engage with people the same way you’d engage with your friends, it creates incredibly high levels of trust and loyalty.

Thesis.

There’s no way around it: the ad-model underlying the media industry is crumbling. It incentivizes quantity over quality. Eyeballs and clicks over good journalism. Listicles over contextual explanations that make the most important issues easier to digest. In other words, it’s a system with a ridiculously misaligned incentive structure that favors scale and shareability over evrerything.

A Matter-Driven Narrative

This is where the Matter community gathers to tell stories…

Rebecca Harris

Written by

PM @ The Infatuation, Cofounder of Purple

A Matter-Driven Narrative

This is where the Matter community gathers to tell stories on their journey to building the future of media using a human-centered, prototype-driven process. You'll hear from our entrepreneurs, mentors, partners, and us. Learn more about Matter Ventures at www.matter.vc.

Rebecca Harris

Written by

PM @ The Infatuation, Cofounder of Purple

A Matter-Driven Narrative

This is where the Matter community gathers to tell stories on their journey to building the future of media using a human-centered, prototype-driven process. You'll hear from our entrepreneurs, mentors, partners, and us. Learn more about Matter Ventures at www.matter.vc.

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