The Blind Spot of Design — A Manifesto
User-Centered Design has become another norm for design practices. It is such an overused term now that we start to apply this methodology without thinking twice. UCD aims to put people at the center of design process to create user-friendly products and services.
But, what does it mean to be at the center?
If the ultimate goal of design is to help cultivate the beauty of human experiences, it is only natural to ask the question: what does it mean to be human? However, we seldom hear design practitioners start their projects with this question.
The problems we experience today are growing with complexity. Inadequate performance is never just about a lack of productivity or efficiency, but is a robust mix of social, cultural, psychological, ecological pain points. That’s why solely focusing on technical solutions to everyday frictions misses the heart (and mind) of the matter. Companies often stumble because they have a blind spot. The pain points they come up against are rooted in complex emotional underpinnings that drive people’s actions.
At Matter-Mind Studio, we work to understand existing emotional currents of project stakeholders, and design experiences to call attention to and support these emotions.
Through our approach, people are not only able to hear, understand, and believe in innovative ideas, but also embody preferred ways of living. Cultivating emotional wisdom leads to sustained behavioral changes.
We would like to start this blog as an open invitation into our mind space. We want to hear from you. Please share your thoughts, ideas or stories.
Matter-Mind Studio Manifesto:
Understand the context through the lens of emotions.
Respect the people who we design for as the experts of their own experiences.
Be open to the unexpected and never linger on assumptions.
Break disciplinary boundaries and go deep every time.