BuzzFeed’s Jonah Peretti Goes Long

felix salmon
Jun 11, 2014 · 91 min read

The media mogul (twice over) on being both contagious and sticky


1.
I ❤ Print Media


2.
The Story of Jonah


3.
Discovering Viral


4.
Too Soon in Tech


5.
Odd Bedfellows
at HuffPo


6.
BuzzFeed as Willy Wonka’s Lab


7.
How to Win the
Internet


8.
Future Jonah



1.

I ❤ Print Media

“I think that The New York Times does a lot of tremendous journalism. It’s just sometimes, the stories are boring.”



2.

The Story of Jonah

“What are we doing here?”



3.

Discovering Viral

“There’s sometimes moments where networks are so amenable to spread.”



4.

On Being too
Soon in Tech

“The thing is, if you care about having an impact on the world, the too-early mode is the highest leverage point.”



5.

Odd Bedfellows
at HuffPo

“What Ken Lerer said to me was, ‘I know business, you know the Internet, let’s build something together. Let’s start
something.’”



6.

BuzzFeed as Willy
Wonka’s Lab

“It wasn’t easy raising money for BuzzFeed. It was always, ‘Is there any way you can do this without having any writers or content creators or journalists?’”


Ben Smith, editor in chief of BuzzFeed (Guy Calaf/LUZ-Redux)

7.

How to Win the Internet

“What would this be if the readers and the publishers were not focused on making something similar to print?”



8.

Future Jonah

“Life is tricky because it happens once and there’s no
opportunity for A/B testing.”



Matter

The original flagship publication of Medium

felix salmon

Written by

Felix Salmon was a senior editor at Fusion

Matter

Matter

The original flagship publication of Medium