BuzzFeed’s Jonah Peretti Goes Long

felix salmon
Jun 11, 2014 · 91 min read

The media mogul (twice over) on being both contagious and sticky

By Felix Salmon
Illustrations by Young Professionals

I first got to know Jonah Peretti in February 2011, very shortly after the Huffington Post was sold to AOL. At the time, he explained to me that BuzzFeed, a company he had built to seed viral…