BuzzFeed’s Jonah Peretti Goes Long

felix salmon
Matter
Published in
91 min readJun 11, 2014

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The media mogul (twice over) on being both contagious and sticky

By Felix Salmon
Illustrations by Young Professionals

I first got to know Jonah Peretti in February 2011, very shortly after the Huffington Post was sold to AOL. At the time, he explained to me that BuzzFeed, a company he had built to seed viral…

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