The Man Who Destroyed America’s Ego

How a rebel psychologist challenged one of the 20th century’s biggest—and most dangerous—ideas.

FOR MUCH OF HUMAN HISTORY, our beliefs have been based on the assumption that people are fundamentally bad. Strip away a person’s smile and you’ll find a grotesque, writhing animal-thing. Human instincts have to be controlled, and religions have often been guides for containing the demons. Sigmund Freud held a similar view: Psychotherapy was his method of making the unconscious conscious, helping people restrain their bestial desires and accord with the moral laws of civilization.

In the middle of the 20th century, an alternative school of thought appeared. It was popularized by Carl Rogers, an influential psychotherapist at the University of Chicago, and it reversed the presumption of original sin. Rogers argued that people are innately decent. Children, he believed, should be raised in an environment of “unconditional positive regard”. They should be liberated from the inhibitions and restraints that prevented them from attaining their full potential.

It was a characteristically American idea—perhaps even the American idea. Underneath it all, people are good, and to get the best out of themselves, they just need to be free.

Economic change gave Rogers’s theory traction. It was the 1950s, and a nation of workmen was turning into a nation of salesmen. To make good in life, interpersonal sunniness was becoming essential. Meanwhile, rising divorce rates and the surge of women into the workplace were triggering anxieties about the lives of children born into the baby boom. Parents wanted to counteract the stresses of modern family life, and boosting their children’s self-esteem seemed like the solution.

By the early 1960s, wild thinkers in California were pushing Rogers’s idea even further. The “human potential movement” argued that most people were using just 10 percent of their intellectual capacity. It leaned on the work of Abraham Maslow, who studied exceptional people such as Albert Einstein and Eleanor Roosevelt and said there were five human needs, the most important of which was self-actualization—the realization of one’s maximum potential. Number two on the list was esteem.